A short transcript excerpt from a presentation about creating highly scalable and profitable Facebook ads for business opportunities (biz op). The speaker advises positioning the offer as an income-replacement opportunity targeting people with 9–5 jobs seeking quick, low-time side hustles; recommends using a disadvantaged avatar (e.g., single mother of three) to overcome objections.
Your job, regardless of what the numbers are, is to get very clear of what is it that you're selling here. What you're selling is what we call biz op. This is a business opportunity. This is a replacement of somebody's income. That is one of the hottest markets that you can ever sell to. It's to go to people that have nine to five jobs that want to replace their income with 20 minutes a day. That is the winning hook. You don't even need to find out what it is. I can tell you that's what it is. Hidden side hustles American are using to escape the rat race. That is the angle there. And then it's just different ways to say that. You want to pick the the worst, most unprivileged person in the market as an avatar and use them. That's why you always see, like South Yarra. Single mother of three earns 180 bucks an hour with this weird thing. Because the logical thing that people say, wow, is like a single parent mother with three children can do it. That must mean that I can do it because it's not expensive. You don't require experience. They're busy. They've got children. You've answered the objection in the story.
