This Sales Hack Generated $80m+ in Sales!

Sabri Suby breaks down the sales approach behind $80m in revenue. Manage your energy before calls so prospects feel your full attention. Keep processes transparent, set clear expectations upfront, and stay hyper-focused on activity and accountability.
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You're just trying to suck all the oxygen out of the room, lock every single door so there's nowhere for them to get out. That's not what you do. If you do that, your sharp rate on the second call is going to be dog shit. Yeah, this all sounds good. They give you, I'm a 10 out of 10, I'm ready to go, right? And then you drop the price on them and it's no longer a 10 out of 10 out of 1 to 10. 10. Being you are absolutely so committed, you'd run through a brick wall to get to this outcome right now, where are you sitting? And most people would there be like, rocking and hyperventilating and having a fit at that stage. What you do occasionally works, never is. You're going to be like, oh, well, this day I did this and I got this output and let me just try something different. Each individual is different. You've got to find out what it works for you, what time you get to work, what it is that routine. But just to really be focused on, like, managing what that energy is, because that's what the game of sales is. Otherwise it's difficult to keep up that output and have that output. And the last thing that you want to do is just rest on your laurels and just coast. Because you're here regardless, right? And you want to make sure that you're making the most of the opportunity that you've got. And the only way to do that is just through activity. And you're the only one that you need to answer yourself to at the end of the day. The pillow never lies when you get home at night, did you leave it all out there on the field or not? And let's be real, some days you're not going to, but it's just about, like, keeping yourself accountable and say, okay, cool. Well, if every day ended up like this, would I be where I wanted to be at the end of the month, at the end of the quarter, or at the end of the year? I'm being real with myself. How much fodder is there in my day? How much is there checking Instagram? How much of there is not being engaged in what you do? Social media is the new cigarettes, right? And if you're on the phones, the last thing that you want to be doing is be half on Instagram or, you know, half on social media while you're here, right? You may as well do that stuff in the nighttime or do it before you get to work and just be 100% dialed in. And present when you're on the phone. Because. Because otherwise what happens is like you don't getting half the output. You get 25% of the output because you're not engaged in what you're doing. And you think that you know what this prospect is saying and you're just kind of coast, right? Or you got SEM rush up, you're doing keyword research and you're not really, really dialed in. If you're dancing and you constantly keep stepping on their toes, it's not gonna be smooth, right? It's the same thing. Like a sales call is a transfer of energy. And, and it's constantly like you never ever really get into that rhythm where you're immediately picking up what they're putting down on the call. That's where things become unbuttoned. If the prospect feels understood by you, right? They're gonna believe in what you say and they're gonna be a high propensity for them to buy. But if you're constantly making them reiterate themselves because you're not fully dialed in on the call, that's just you sending them a signal that you don't understand them. Because if you understood them, you wouldn't ask them to constantly keep repeating themselves. And, and that's where sales calls go to a 60 Minutes. Because you're a lot of the time making them repeat stuff. And you're going through the sales process mechanically. Your goal is to get the information that you need to be able to help them solve the problem. And it's either we can help them solve their problem or we can't. You need to be hyper attentive on those calls, getting in level 10 peak state and just being fully dialed in to the opportunities that you've got. When you're going through all of those things, it's just like, boom, awesome. I'm so happy we could get you onboarded. These are the details and you're. And you're running through instead of saying like, what is your address? What is your phone number? This is work. Don't make them work. Cool. Just confirming the contact details would be the same one that I'm calling you on right now, which is the 0439 blah blah, blah, blah, blah. Yep. Boom. Like, you just make it really easy. It's like when you click on a form, there's no autofill on the form. And you're like, fuck, these people are making it hard for me to buy, bro. Right. Throughout all the process, it needs to be radical transparency. The best way to get the most output and have the most energy. It's not what you do in these four wall, right? It's about what you do outside of these four walls. Like if you want to show up and you want to throw down, it's like what is your sleep like? Are you exercising? What are you doing before you get in here? You're going to walk in here half asleep and have a coffee and expect to be like a high performance individual. You're going to get a rude awakening. You're going to be here for the seven and a half hours regardless. It just comes down to how much of the output do you want and how much are you going to commit to yourself. When you're on the edge of your comfort zone and you feel uncomfortable is when you're about to make a breakthrough. You don't make break breakthroughs in your comfort zone. That's not how it works. You're going to feel pressed and you're going to feel stretched to make that. And naturally the human tendency is to fight like hell to stay within that comfort zone. Even though they want that breakthrough. And it's on us to take leadership in the call and help them make that right decision. And when you know down in the marrow of your bones that it is the right decision for them, you can have that conviction and you can transfer that energy and that belief to them and help them make the decision. If you want to get, you know, something live in two weeks, then we're just not going to be a good fit for you. I can just tell you right now because we do things thoroughly and we do them properly. But as such, There is a 12 week wait time. I'm already pre seeding and putting in little kernels and peppers to like, oh well, maybe I shouldn't go with these guys that say they can get my landing page live in a week. How much research is going to go into there? Like who's going to be looking over that? Is it going to be a templated page or are they actually going to do the research? Are they going to help you craft the offer? All of those things you want to be very conscious of understanding that. I keep on saying it is all of these services can be a commodity if you sell them like a commodity. Because all of the people that are booking calls with us are being courted and hounded by so many people that are doing outbound on them every day. And if you just kind of slip into that same pattern, it's going to be easy to compare our product and our services and what it is that we have to all the other alternatives that exist out there, and it's our job to educate them that that is not the case, that it's not the Facebook ads that you're buying. There's no shortage of people that can run Facebook ads in the world. The shortage of it is having somebody that has the system that gets all of things to get to the outcome that we want. Hey guys, if you're enjoying these videos, please, like, subscribe and hit the bell button as we're dropping a video like this every other day on YouTube. And if you've got any questions, just leave a comment below with hashtag heysubri and I will do my best to get to it.










