Nate Tilley breaks down the Stanford Persuasive Technology Lab model: behavior happens when motivation, ability, and trigger align. Motivation is the promise, ability is how easy it is, trigger is the immediate reward. Apply all three to your ads and funnels to improve conversions.
Here is a super potent behavioral model to supercharge your sales funnel. These principles were born out of the Stanford Persuasive Technology Lab. What it shows is Behavior equals motivation, ability and trigger. First you have motivation, which is the burning intrigue, a big promise, and also including specificity in your offer ability. What is the time commitment that you're asking from a prospect? How much money and how much thought or consideration needs to go into them taking the desired action that you're asking them to. And lastly trigger, which is the ease of how easy is it for them to use what it is that you're offering them and how quickly will that release dopamine. And you want to make sure that all of these aspects are present in whatever ads, offers and funnels that you're putting out into your marketplace. When you have all these key ingredients, you're going to see your conversion rates shoot through the roof. So if you're looking to increase your conversion rate, your RO ads lower your CPL and your CPAs.
