Nate Tilley shows dealerships a two-text SMS sequence: first ask if they're still shopping, then offer a time-limited incentive like $500 to the next 10 visitors. Target leads from the past 45 days, with variations for sold customers and trade-ins.
One thing that you can do right now to scale your business is to send out this exact text to your prospects. Okay? Hey, first name. Hey, Sam. Are you still in the market for a vehicle? That's going to be the first text. You're going to send them a double text, and then the double text is going to say, if you are, I wanted to let you know that the next 10 people who step foot into the dealership will receive $500 towards any of our already majorly discounted vehicles. Okay. And then just screenshot this text and come down to XYZ Automotive for your bonuses. Happy Holidays. Okay. Just like that, Right? And what we do is we send that out to all the open leads that have came in in the last 45 days that haven't sold. You can make a different messaging for your sold customers and tell them, hey, how's the trade in going? Wanted to let you know that we've got some different things that we're working with. There's a lot of things that you can do.
