What proportion of every marketing dollar does the speaker claim goes online?

Name: THIS Type Of Prospect Will Never Buy 🤯 #shorts
Uploaded: 2022-10-10T05:14:26+00:00
Duration: 23 s
Channel: Nate Tilley
Description: Short YouTube clip by Nate Tilley arguing that confused prospects won’t buy; sellers must provide clarity by walking prospects through numbers, searches…

Nate TilleyCo-Founder, ROAS · Direct Response Expert

THIS Type Of Prospect Will Never Buy 🤯 #shorts

10 Oct 2022 · 0 min

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0:23

Short YouTube clip by Nate Tilley arguing that confused prospects won’t buy; sellers must provide clarity by walking prospects through numbers, searches, and traffic. The clip cites a specific marketing statistic: "62 cents of every dollar spent on marketing goes online," using this claim to justify why digital marketing is the fastest-growing advertising channel.

Questions this video answers

62 cents of every dollar (i.e., $0.62 per $1).

The confused prospect doesn't buy. And if they don't have complete certainty, then they have confusion. So it's our job to give them the clarity by walking them through the numbers, walking them through the searches, walking them through the traffic. There's a reason why digital marketing is the fastest growing advertising channel in the world. That 62 cents of every dollar spent on marketing goes online is because it works.