Nate Tilley breaks down agency growth into three repeating steps: book appointments, close them, deliver the service. Pick one niche, stay consistent, and choose a role that fits your strengths, not just the top spot.
Not everybody needs to be a number one marketing agency owner and a big CEO of their own agency. There's a lot of people that would make a great number two, which is even sometimes more valuable, paid better, and stresses less. So it's like trusting your path and keeping going and knowing that at the end of the day, the actions that we're stopping ourselves from doing, just imagine how it's going to feel once we're doing those things. But making sure we're doing the right actions is so important. And that's why I try to give you guys this framework with, you know, just the three fundamentals of business. Booking appointments, closing appointments, delivering the service you just closed on, and repeating and repeating and repeating. Because if you're stuck somewhere, you can just look back. Well, I don't have any clients, so I don't have to worry about three. I don't have any appointments, so I don't have to worry about two. So I guess my only objective should really just be to book some appointments. And if you're unsure of, hey, what do I book them for, then it's probably about working with your offer, making sure your delivery's on point, having some ideas, bringing that up to us, where it took me a long time to get clarity on where I was even going. I did a lot of different things and kind of stretched myself thin before I figured out, okay, okay, I'm just going to focus on this one thing. And once I focused on the one thing, it became way better. And I wanted to focus on one niche, which is car dealerships, and just focus on booking appointments with car dealers, closing those appointments, delivering the service.
