Nate Tilley walks through three dealerships that sold 60 cars in three weeks using simple ads targeting all credit situations and subprime buyers separately. One dealership hit 23 cars, another 20, another 19. Leads cost $4.33 each.
23, 20, and 19 cars respectively.
$4.33 per lead.
They launched the first week of July; results reported after three weeks.
These are three different screenshots. Three different dealerships in July. One of them sold 23 cars, the other sold 20 and the other one sold 19. And that was just after three weeks. They launched the first week of July. So I'll show you the ads that we ran for them. How the strategy works. Look at how simple this is. We work with all credit situations happy customer style. Easy ads like this are bringing in leads for $4.33. That's somebody who's going to give us their name, email, phone number when they're looking to buy, how much down payment they have and what vehicle they're interested in. We also do the direct subprime ST style ads. We're looking for people who want to be approved reach out to us. Obviously you're going to get some of the bottom of the barrel doing that. This is how you can get a volume of leads but also you can get people that have a high intent on filling out a credit app and getting financing if you can get them approved.
