Nate Tilley breaks down why businesses fail: they stumble on booking quality appointments, closing sales, or delivering the service. Track your close rate and build repeatable processes in each area to find where you're leaking money.
Every business needs to book appointments, close those appointments and deliver and fulfill upon the service. If a business isn't successful, there's a problem. There's a bottleneck in one of these three things. They're either not booking enough quality appointments. So that's on us to help them figure out maybe it could be the offer, could be the creative, could be the framework, could be the targeting, could be the messaging, you know, so all those things have to be in consideration. Or they could have a problem with their closing, which is sales, which is customer service. Like there's a lot there. And then if they have delivery filament service issues, then that's a big problem too, because then they won't have capacity to actually close the appointments that you're booking. So it just has to make sure that everything is on point, that they have good closing process, they're closing at a good rate. They have guys that are hungry, they have a process. If they don't really have a process and they just tell you like, yeah, oh, I can close. Oh, I can close, like, then you probably know they're not very good. But if they're like, yeah, we're closing at about 20% or you know, those kind of things, if they're tracking and they have a process, likely they're going to be good with that stuff.
