Short advisory YouTube clip by Nate Tilley outlining three essential things businesses must do to survive: (1) book appointments, (2) close those appointments, and (3) deliver the service. The speaker notes that diagnosing which pillar a business struggles with directs the type of services to offer (e.g., lead generation for booking problems or branding/presence work to increase appointments).
There's three things that every business needs to do in order to survive. Three main things. They need to book appointments, they need to close those appointments and they need to deliver the service. Same with agencies, same with businesses you work with. So if you identify a problem across one of those verticals, then you know what you can serve them as in terms of sales. If they have an appointment booking problem, then that's where you're going to focus on your lead generation services and stuff like that. They have a branding, they need more presence and you can focus there.
