Nate Tilley breaks down three ad types for local businesses, starting with viral video ads. He says showing your face builds trust, improves lead quality, cuts no-shows, and can lower costs. Test many creatives and prove ROI.
Ad number three. This is going to be one of the most important ads you ever run. This ad is going to help increase your lead quality, decrease your no shows and it has the potential to decrease your lead costs as well if you do this right. So what this third ad is, guys, this is the viral video ad. There's something to be said about showing face as a business owner, especially in your local marketplace. And there's something called know like and trust factor where when people see you on content on videos, they, they trust you, they know you, they start to like you. People want to do business with people they can trust and people that can bring them an roi. So if you can bring them an roi, then the content allows you to help build that trust. One thing that you're going to want to do with viral video ads is you're going to have to test a lot. Most people don't hit a home run right out of the gate, but this is the easiest framework.
