Short instructional transcript describing three ad types local businesses can run, focusing on ad one: a "happy customer" ad that uses photos of satisfied customers, a banner (e.g., “peace of mind”), and testimonial copy drawn from Google Reviews with a quantitative social proof line (e.g., “20,000+ happy customers”).
Three types of ads that I'm going to show you right now and these three types of ads any local business can run and you can get success. Ad one is going to be a happy customer ad. This is going to be something that creates a strong emotional connection for your prospect. This is just going to be an ad where you have a picture of a happy customer or maybe it's you with a happy customer. Okay? You guys are both real happy in this picture. Okay. Then we put a banner on this that says peace of mind and whatever industry you're working with. And then we put however many customers we've worked with, let's say say 20,000 plus happy customers. The copy for this ad, the actual text on the text you're going to do testimonial. Okay? So you could just go to your Google Reviews page. Just pick a Google review that stands out that represents you guys well and just use that.
