Nate Tilley walks through five ad channels for used-car dealers: Facebook, Google vehicle listings, YouTube, TikTok, and customer texting. Facebook typically costs $15 to $25 per acquisition. One dealership closed 12 cars in a month using texting alone.
Questions this video answers
Approximately $226 to $400 per sale.
Approximately $3,800+ back gross per sale.
18 extra cars in one weekend.
Chapters
Dealership owners. Here are the top five ways to advertise your dealership in 2024. Let's go. First up, we got Facebook ads. Facebook ads are a fantastic method for generating more leads and reaching customers before your competitor does. A lot of times on Facebook you can get competitive advantages such as actually being able to market and brand yourself in a way that really attracts a local car buyer who's not directly shopping on Cargurus or auto trader. Different sites like that Facebook ads, you can control the message. You can do such dynamic things with the creative, that's the images and the videos that you can really choose and call your shot on social media. And once you got a system that's producing car sales and you're tracking your cost per acquisition, then you can know how to scale and how to increase your budget. For example, our clients are experiencing cost per acquisitions of roughly $226 to up to $400 cost per sale on Facebook. And they're happy to pay that because on the back end back gross, they're making $3,800 plus a lot of times, okay, it's not as much as it used to be, but they're still making some really good money there. Second method, you're going to consider Google vehicle listing ads. Okay. Especially if you're looking to sell more mid level market inventory or specific vehicles. The number one thing that you can actually do is run Google vehicle listing ads. This is Google shopping feature. It's been very popular recently and it's working really, really well for a lot of industries, not even just car dealers. And Google is prioritizing these kind of campaigns. So with that you get to show up when somebody types in vehicle specifically what you do is you import your inventory feed into Google and then Google's gonna show if somebody types in 2017 F150 lariat. When somebody types that in near me and your dealership's in that radius, then they're actually gonna show a carousel campaign with your truck and they can click and go straight to the VDP page. So it's great for driving in market shoppers, prime buyers, you know, people looking for specific vehicles and cutting out those third party listing sites like Edmunds, CarGurus, Cars.com, those are the main players. Carvana you're gonna see actually running those Google vehicle listing ads right now because of how well they're performing for just getting, you know, in market shoppers. Okay. Number three, you're gonna consider YouTube ads. YouTube ads are great for connecting with your local audience and Attracting high intent leads. Not a lot of dealerships have cracked into YouTube ads in the same way. But one thing that you want to avoid is don't just run your YouTube campaigns like their TV, okay? Understand that this is happening on social media and you're going to have to have a creative, a good video that's going to stand out on social media on YouTube. Okay? YouTube's got great targeting. Fourth try TikTok ads. TikTok ads are excellent for reaching a wide audience and helping you build and develop your brand. Okay? Out of the box videos, trendy TikTok viral type stuff. The viability on there is crazy. You can really get some things to get a reach a wide audience. So if you have somebody working for you, that's younger, college kid or something, you know, have them experiment with that and put it as part of their job and have them start trying to blow you up there and then put some spends behind it, run some ads, you know, so that can be a really good way. All right, number five is going to be text texting your customers, okay? Your customers, your prospects, your sold customer list. You want to be texting them with more volume, okay. And you don't want to be spending sending out spammy robot looking text. You want to be sending out things that are authentic and genuine and a lot of times less is more. So something as simple as hey, first name, are you still in the market? You know, people will just be responding. Yes. And you can have a salesperson call them and hit them up. When it comes to sold customer lists, checking in with them. Hey, thanks so much for visiting us. How's your vehicle treating you? Depending on the frequency of when they bought, sometimes you can follow up with sold customers from a year back and say, hey, are you ready to trade in your vehicle? We're offering top dollar on trades and different promotions and things that you can run. But using text is a really, really great strategy. We've seen a dealership literally sell 18 extra cars, I'm not kidding, in one weekend. So just by sending out one simple text to their list of like 500 leads that they had, you know, so this strategy, super, super effective. If you want to get my exact tech scripts, the exact ads I run, and the exact guide that we use, comment scale below. Make sure to like and share. If you're a car dealership that's looking to grow, I want to know your number one struggle that you have when it comes to increasing your car sales and when it comes to growing your dealership. Click the link below. And I'll see you on the other side.
