This is a verbatim transcript of a YouTube video in which the speaker walks through building a $3,000 trade-in lead generation campaign for a car dealership. It covers campaign/ad-set naming, budget (CBO with $10 start), geo-targeting (Rapid City / Black Hills, 30-mile radius, specific SD towns), lead form fields (email, full name, phone), calendar/CRM integration (test drive calendar), event mapping/triggers, and duplicating/publishing campaign variants.
Chapters
Okay, so I'm creating push pool. This is for $3,000. Trade and offer for car dealerships. I already have one set up and this one I want a little through the way. So name a company. The offer. This is lead gen. Special ad categories on credit. We'll do CBO. We'll start with $10. For now. We're calling this ad set as number one. The location, the radius. And we're going to do open. So make sure you got the right page. Dynamic creative is on custom new audience. People living in this location. We're doing Rapid city in a 30 mile radius. Open all, no targeting, detailed targeting, manual placements. We're just going to do Facebook and Instagram feed. And then bam. New lead. We have the copy document. Gonna place the copy template in here. You're gonna change the name. So we're doing. We're gonna do instead of rapidly the Black Hills. Black Hills, that's the general area that consumes the radius. We were doing $3,000 and all that's good. Check out the Black Hills. But a selection for your trade. We're going to change this testimonial. The black jews. Change our testimonial. Hey, Black Hills Gateway Auto Flex. Is that it again? Flex. Okay, so that should be oh one more 3000s there thing all over there, South Dakota including. Say for the city, Sturges. Lead. Hot springs. Okay. Boom, boom, boom. Cool. Those are the headlines. A description. We're doing learn more and then form title. Simple remove greeting. Just give me email, full name, phone number. Next. Privacy. Just a URL. Congratulations, you just got 3000 above Kelley Blue Book. Let's schedule time. Schedule time to trade your vehicle. And we're putting in the link of their calendar. It's right here. You're going to find on shift CRM, bam. Settings, calendars. We're doing test drive calendar. Perfect. We'll get creatives in there. Other thing to do is map out the events. So we're going to their account Facebook format. Map that out, save triggers. And. We're going to duplicate this one. It's in the same one gateway copy. Put it in the same folder copy. There we go. Okay. We're naming this one ABCDE and it's the 3K 3K trade in offer. So we want to make sure we have that selected. We have to create campaign here for which I'll do in a sec. We still want it. Same area, new lead. But this time instead of Facebook lead form, let's do. Is that a tag? Yeah, right there. I tagged three cray trade and offer. There you go. This is going to be same since we don't have the rest. Just going to do that dot. Google. Activate go to campaigns. Yeah they're different. Which one I'm gonna try to find. Okay, this one. We're just gonna duplicate it right there. Copy campaign. Over here. We'll move into that folder that was the offer neutral. This is 3K. Trade in. Cool longer copy. I just publish it right away. Next one I'm going to do. Oh actually we don't really worry about that right now. Thanks for requesting more info on how you can. On. Let me. Okay. I actually went to the Immaculates. I'm just going to copy this campaign into Gateway. That way we'd rather have that. This one move offer neutral. So we're just going to delete this 3K1. Now we're doing this 4K but three publish making sure that's good. Okay. It's blank at blank. Thanks for signing up for information about our Goodbye blue bloke. If you want save Good. Here's a link with our schedule. Grab that in a sec. We tried calling you yesterday to see if you're able to schedule. If you can, you can schedule it online. Okay good. Just want to make sure. Oh my gosh. Save that out of there. Okay, back to this. I just wanted to see. We're gonna have a new cam gank go to now you're ready. Long term sequence and bam. Now back to trigger. Here we are. 3K save. Bam. Calendars. Save that calendar Trigger link. Okay cool. Test drone calendars. That's what we want. Just making sure that the correct calendar. Calendar Test drive. Test drive. Great. That's all set up. Besides creatives they're. They're. I guess. For their sake we want to let these. A new lead has been triggered for the 3K offer trade and it's just letting our clients know what offer the lead opted into. Is there one a, b, c. Okay so this could be d. Good1 ABCD. Cool. Cool. And then that's everything. And then creatives. We'll have creatives in the document. There you go. For this.
