Nate TilleyCo-Founder, ROAS · Direct Response Expert

Traditional vs. Digital Marketing

Name: Traditional vs. Digital Marketing
Uploaded: 2023-10-30T08:28:27+00:00
Duration: 31 s
Channel: Nate Tilley
Description: A short YouTube video (by Nate Tilley, Oct 30, 2023) comparing the estimated cost to reach a 2,000-person audience across several advertising channels…

30 Oct 2023 · 1 min

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0:31

A short YouTube video (by Nate Tilley, Oct 30, 2023) comparing the estimated cost to reach a 2,000-person audience across several advertising channels. The speaker lists per-2,000-person costs: radio $150; newspaper $250; magazine $500; direct mail ~$900+; search engine marketing (Google) $50; social networking (Facebook/Instagram/TikTok) $75; then asks which option is the better deal for businesses.

Questions this video answers

$150

$250

$500

At least $900 (probably more).

$50

Chapters

Let's look at the difference in reaching a 2,000 person audience, traditional versus digital. On radio, you're going to be looking to reach 2,000 people, about $150. Newspaper, it's going to cost you about $250 to reach 2,000 people. Magazine, it's going to cost you 500 bucks. Direct mail, it's going to be at least $900, probably a lot more. If you want it to be more targeted with search engine marketing, like on Google, $50. With social networking like Facebook, Instagram, TikTok ads, $75. What's the better deal here, guys? What's the better deal? You put this in front of a business and look at what you can do.