Nate TilleyCo-Founder, ROAS · Direct Response Expert

Trying to buy a $40K birkin bag from Hermes #hermes #luxurybrands

Name: Trying to buy a $40K birkin bag from Hermes #hermes #luxurybrands
Uploaded: 2025-05-12T17:00:52+00:00
Duration: 39 s
Channel: Nate Tilley
Description: Nate Tilley walks into Hermes to buy a $40K Birkin and hits a wall: no stock, a three to five year waitlist, and a private showroom with bags up to…

12 May 2025 · 1 min

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0:39

Nate Tilley walks into Hermes to buy a $40K Birkin and hits a wall: no stock, a three to five year waitlist, and a private showroom with bags up to $30,000. He uncovers the scarcity game, including rumors that Hermes burns unsold inventory to keep prices high.

Questions this video answers

$40,000

Three to five years

$30,000

That Hermes is rumored to produce over 200,000 bags a year and burn any unsold bags.

Chapters

They say it's impossible to buy this $40,000 handbag? Let's find out. I entered the store, and security is everywhere. I asked to buy their nicest bag, and they said this we don't have any stock available at the moment. All the braking go as a wish list. I asked how long the wait is, and they said five years. What? Three to five years. What can I do to get it quicker than that? Now that they knew that I was serious, they took me upstairs to their private showroom. They showed me the most expensive bags they had in store. $30,000. Hermes drives up the value of their bags by making them seem scarce, but that is a They're rumored to produce over 200,000 bags a year and keep supply low by burning any bag that isn't sold. Happy to watch me expose Louis Vuitton.