Nate TilleyCo-Founder, ROAS · Direct Response Expert

Trying To Buy Off Rolex’s “Hidden Menu” 👀

Name: Trying To Buy Off Rolex’s “Hidden Menu” 👀
Uploaded: 2024-09-18T01:51:23+00:00
Duration: 32 s
Channel: Nate Tilley
Description: YouTube video by Nate Tilley titled "Trying To Buy Off Rolex’s “Hidden Menu” 👀" (uploaded Sep 18, 2024). The clip shows the creator attempting to buy a…

18 Sept 2024 · 1 min

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0:32

YouTube video by Nate Tilley titled "Trying To Buy Off Rolex’s “Hidden Menu” 👀" (uploaded Sep 18, 2024). The clip shows the creator attempting to buy a Rolex in-store to test the brand's exclusivity and "hidden menu" practices. Speakers describe being greeted by security, directed to a sales assistant, told the showroom is "exhibition" (not for sale), and discuss that Rolex benefits from selling scarcity via waitlists rather than inventory; one speaker suggests a buyer must be "really big, around 1 million."

Everyone's saying that it's impossible to buy a Rolex. So I'm going to go inside this store to see if it's a lie or if I can actually buy one.
Not like on the website. Here the menu.
Entering the store, I'm immediately greeted by security who then directs me towards a sales assistant. I tell him that I need to buy a watch today for wifey. After a little bit of back and forth he tells me.
Everything is exhibition. Exhibition.
But this is a lie. It is a tactic to sell the exclusivity of the brand. Rolex sales exploded when they started selling the wait list and not actual watches. How do we get items of hidden menu?
You have to be really big, around 1 million.
Do you think that this is a rich people problem or completely unethical?