A short YouTube presentation (by Nate Tilley) claiming a distinct lead-generation strategy that yields "five-star" leads rather than basic social leads. The speaker says their leads include detailed qualification data (time frame and financial information such as down payment) because they run social-style ads that send prospects to a 20-step application page to screen seriousness.
One thing that makes us different. A lot of companies will generate what we consider at the shift, social to actually be a three star quality lead. That's email, name and phone. You'll never see an email, name and phone from us. All of our leads are considered to be five star quality. That's going to include at least the time frame and the financial information, how much down they have when they're looking to buy. So off the rip, you know, when somebody's qualified. And the way that we do that is with this exact system right here, guys. So we run these kind of ads, a variation of social media ads, and we drive those to an application page where people can actually fill out a 20 step application. So we know that they're serious.
