Video ads featuring real people outperform static images.

Nate Tilley shows how David, a Long Island finance manager, doubled his car sales from 15 to 35 per month using scripted video ads with real people on camera and a $50/day ad budget. The approach relies on repetition, consistent spend, and building a recognizable persona.
Chapters
Well, no ad picture is going to be better than actually the guy on video doing a video. I'll tell you guys about a guy named David, okay? This guy was. He's in Long Island. He's a finance manager of a dealership. And he was, like, really good on camera. Had a lot of people that he does business with, but he's like an older guy. We gave him these scripts for his dealership, and he went from selling 15 cars a month to selling 35 cars every single month with ads. We spent like 50 bucks a day on it. So. So all he says is, if you got good credit, bad credit, or low credit. Listen up. My name is David. I'm the finance manager down here. And if you're worried about getting approved, I'll help you. I'll be your voice to the bank place, license, registration, soup to nuts. I'll help you get approved. Then he started getting confident. So this dude comes in in a cowboy hat, and he's like, I'm a loner ranger. I'm like, whoa. He built this whole Persona, okay, because he started seeing the people coming in. After a couple months, I talked to him. Like, David has been. Oh, it's been incredible. People are showing up every day to the dealership. They recognize me, and they come right up to me. Oh, you're the guy from the video. How easy do you think the sale is then when they already know you, when they're coming to you, when they're showing up and they already have a feel for what you. Well, no ad picture is going to be better than actually the guy on video doing the video. And the trick with this is, like, if you're a business owner out here, like, not as much for the sales people. You're a salesperson just. You should be blasting these out. And by the way, other people. Well, I did ads, and it didn't work. Well, how many pitches did you do that you didn't close? This is a process. This is sales, and it's the exact same as what you can do.










