Nate Tilley breaks down Facebook lead-gen ads for booking appointments. Only 15-20% of form submissions convert to actual bookings. The agency handles ad creative and setup, running them as paid ads across Facebook and Instagram.
Questions this video answers
About 15–20%.
No — they appear on Instagram as ads but do not post to the account as organic posts.
Is this mandatory to get the appointment set or they can just fill out the form and send their information?
Yeah, they can just fill out the form and send their information.
You know how many of them or what is the percentage? They immediately also take these appointment calendars.
It's about 15%. 15 to 20%. So it's pretty high. A simple lead generation campaign can work really well with just leads on Facebook. So let's see. This client is both funnels, you know, so they're doing it the other way that I was telling you about. Let me see this one. They do lead gen. Let me just show you what, what I'm talking about here. So this is like some examples. Hassle free car buying. These are some examples of, of some different graphics.
You are preparing these, right? These content.
Yeah, we do all this. This is all done for you. Setup right here. So we took like some Google reviews and put them.
You are not posting these, like in our Instagram accounts. Right. It's only ads.
Yeah. And it'll show up on your Instagram account like this and your Facebook. But it, it won't show up as a post. It'll just be running behind the scenes as ads. But whenever somebody sees this, they can click on the page and go to the page, check you guys out. Go.