Short YouTube advice clip (creator: Nate Tilley) about improving cold outreach. The speaker defines cold outreach (cold calls, cold emails, DMs), warns against generic opener messages, recommends appearing like a familiar contact, lists automation tools (ringless voicemail, text/email automation, LinkedIn outreach) but stresses that the strongest organic client source is in-person networking and referrals.
So we just went over this, guys. Cold outreach is cold calling, cold email, cold DMS on social. So if you want to do a cold outreach with somebody, you have to hit them on a way different level. You can't freaking hit a hello, sir, I want to see if you need help with your digital market. Click. They're getting calls from everybody. You got to show up like their old friend, right? You can automate a lot of these cold outreach stuff. You can do ringless voicemail. You can do text and email outreach to businesses, LinkedIn, automated outreach. But the strongest place you're going to get clients from organically is going to be networking. Walk in and make a friend. Tell your friends what you do, be good at what you do.
