Nate TilleyCo-Founder, ROAS · Direct Response Expert

Want to know what a competitive ad budget looks like?

Name: Want to know what a competitive ad budget looks like?
Uploaded: 2025-04-15T21:39:18+00:00
Duration: 51 s
Channel: Nate Tilley
Description: Short YouTube video by Nate Tilley advising on competitive local ad budgets for the Rapid City market and nearby areas. Recommends a starting ad spend of…

15 Apr 2025 · 1 min

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0:51

Short YouTube video by Nate Tilley advising on competitive local ad budgets for the Rapid City market and nearby areas. Recommends a starting ad spend of about $2,500–$3,000 (under $100/day) as competitive locally, and presents multiple client case examples: $60k total spend yielding 350 tracked sales over 2.5 years; a video with ~1.5M plays producing ~1,500 appointments; and a July example with 120 appointments and 20 car sales. Claims direct attribution (click → purchase) for some leads.

Questions this video answers

$2,500 to $3,000 in ad spend (under $100 per day).

$60,000 total ad spend.

Two and a half years.

About 1.5 million plays and 1,500 appointments scheduled.

120 appointments booked in July and 20 cars sold.

Chapters

A good competitive starting out budget is anywhere from, you know, 2,500 to $3,000 in ad spend. That's less than $100 a day. That's a competitive in the Rapid City market and surrounding areas. We can tap into Spearfish, we can tap into some of these other areas. That's a competitive budget. This is a Screenshot. We spent 60k for these guys and we've tracked 350 sales in two and a half years. We've been working with them. Yeah, I mean he's got a million, almost 1.5 million plays on his video with 1500 appointments scheduled. Well, I'll tell you, like these guys here, this is July and and we booked 120 appointments. They sold 20 cars and that was a record month for them with us. And you know, they tracked their attribution, direct names exactly. This person clicked on our lead and they came and bought the car. We've been working with them for over two years. So they spent to do that, they spent $2,500 on ad spend.