A short YouTube video by Nate Tilley about lead magnets and practical ideas to attract potential customers. The speaker recommends offering free trials (noting these are usually the highest-converting lead magnet), aggressive/time-limited discounts (retail-style coupons with scarcity), and also mentions directly stating the offer (a low-converting but possible ad approach).
Guys, we're going to talk a little bit about lead magnets. I'll show you a couple that you can use. When you're running a lead for a local business or for yourself, you want to look at something that you can offer people that's going to be free, that's going to give them a little sample, a little appetizer for them to start experiencing you, experiencing what your service could be like and getting to know you a little bit better. So some examples of this, it's going to be a free trial, if you can offer a free trial. This is usually the highest converting lead magnet that you'll see. Discount discounts work, but they got to be like aggressive, like, like retail. You see some really good discount accounting in retail coupons. People like to claim coupons, but they've got to have some real scarcity and some real takeaway procedure. Like they gotta be limited to a time duration. The second type of lead magnet that you can do, it's not even really a lead magnet. It's just directly tell them what your offer is. And this will be a really low converting ad at first, but over time you might get like some actual people from that. So.
