A short YouTube video (by Nate Tilley) teaching a simple, repeatable method for making local ads more profitable using handheld phone videos. The host demonstrates with a live example (Logos Jiu Jitsu) and explains a four-part formula: call out your audience, state the offer, include a call-to-action, and keep videos frequent and varied. He recommends short clips and cites results from car dealerships to illustrate improved lead quality.
Questions this video answers
15 seconds to 1 minute
Want to learn how to make your ads more profitable? This is the number one way. Check this out.
You want to try something different? We want to invite you to one free Brazilian Jiu Jitsu class down here at Logos Jiu Jitsu in Rhino. You can find us on the website@logosjujitsu.com. sign up for a free trial there and come join.
This is an example of how easy it is to make an ad when you just go in and you just use this thing that we all have in our pockets and. And you just hold it. You have your friend hold it like this, and then you just say a message, okay? Any local business can actually use this same strategy. We do this with car dealerships. We do this with jujitsu gyms, and I even do this for my own business. So what you're gonna do is you're literally just gonna record a short clip, 15 seconds to a minute long, and you're just gonna say something like, hello, local community, I'm in. I'm in Denver. So I'd say, hello, Denver. If you want to have your dog get walked and you don't want to do the dog walking for as little as $149 a week, click the link below. Okay? So basically, you just call out your audience, and then you insert the offer there. And then you have a call to action, okay? And you want to keep it simple. And as you get better at this, you should do this in more frequency, more volume, more videos, okay? Trying out different videos, even having different people make the other videos, because different people attract different people, okay? This is the number one way that you can make your ads more profitable. We have a dealership out in New York, and this guy says that people show up at the dealership every day, and they see him, and they say, that's the guy. That's the guy from the video. And they show up and they feel like they know him, okay? So if you want to know how to increase your lead quality, this is the number one way.
