This content was created by Nate Tilley. This content was uploaded by Nate Tilley. This is a YouTube video titled "Want to lower your cost per application and improve lead quality?" created on June 10, 2025. It contains a discussion between two speakers about optimizing advertising costs and improving lead quality by managing data through a specific process involving surveys and submissions.
On the ad side, you know, we're averaging under $20 per application, which, with that high of a contact rate, show rate, I think that's within KPI, under $25. Although I'd want to get a campaign where we could get this under $10. I think that that would.
Be really rock in shift. Remember, the lead date says if their information is not accurate, their approval won't be valid. So if you go through the landing page, you'll see that they have to put their name, address and phone number.
The best way to access that information is to go down on the left to site just for you guys. It's not really for the sales guys, but to go to sites and then go up to surveys and submissions, and then you can set the date. So we could just do all of last year, and then you can set the columns. That's why when you exported them, you didn't get columns, because you have to actually turn all those on. So you would just come in here and click all the columns on. And then now you can see everything right in front of you. And this includes all the leads. So all the different columns we have, and then you got the addresses, even their IP address.
