A short YouTube monologue by Nate Tilley encouraging businesses to use social video to build trust and lower customer acquisition costs. The speaker argues that appearing on video creates a 'know-like-trust' effect, accelerates sales conversations, and reduces cost-per-acquisition; recommends platforms (TikTok, Facebook, YouTube) and urges viewers to start toward their 2024 goals.
Chapters
Tick tock. Where is the attention these days? It's on social media. If your business isn't on social media, you might be missing out. I don't know if I got a light. I don't know if y' all can see me, so I put a light on me. Maybe that got your attention, maybe it didn't. All right, if you can get someone's attention, then you're gonna have a fast track to success. Okay? People like to do business with people they like, people they trust. And there's no better way to get on camera and gain that know like and trust factor with your audience than showing up on video. And I will admit it's uncomfortable at first and it even is uncomfortable later, but you just get better and better and better with. And that feedback you get from making the videos actually fires you up because people say, man, I watched your content. I found your YouTube channel. I really like what you put out. It doesn't matter if you're a plumber. It doesn't matter if you're a coach consultant. It doesn't matter if you're a car dealership. You can literally put out videos talking about the frequently asked questions in your sales process and getting people to engage with you. So they already know what the deal is. And they, you know, people jump on my sales calls and they already want to hire me because they've seen so much of my content. They're like, this kid gets it. I don't know what it was that I said exactly, but something resonated with them. You can have the same effect, and it lowers. Lowers your cost per acquisition because you're actually able to scale with getting on a call and somebody's already ready to buy. So get on TikTok, get on Facebook, get on YouTube, get on all the platforms that make the most sense for you, and start crushing your 2024 goals.