Nate Tilley describes a marketing service for car dealerships that starts with an onboarding call to gather local market data, then tailors headlines and graphics to highlight value, quality, and pricing. The dealer approves or rejects creative ideas in a feedback loop, with the marketing team acting as their backend partner.
Foreign. So actually, we rely on your insight about your market, about your dealership, about the way you guys are set up. And then we customize everything. So my designer is going to go through and we'll make headlines. We'll make graphics that are all aligned with your target audience. We have to customize it in order for it to work. So we're going to talk about the value, the quality, the recon, the lower mile, nice prize pieces here, family owned, all those things. We're going to fit in for you. And on your onboarding call, we'll get more data from you, too. As far as like, hey, what do you want to see in these campaigns? What ideas do you have? Here's some of our best ones. You like this? Do you hate this? Like, it's a full collaboration. We come in as your back end marketing team.
