Nate Tilley reviews a gym's September results: 377 leads, 50 signups. Manually booked appointments convert at 60-75% versus 40-50% for self-scheduled ones. They plan a database reactivation campaign to re-engage past no-shows before the holidays.
It's been a great week. Just been on with the team this morning. We've been just diving into things and excited to take this time to kind of just go and dive into some stuff.
Sounds great.
So how. So as of right now, you're the only one that's jumping in here, taking advantage of this. So it looks like you get a little one on one time, which we always love. So how was September for you? What did the month end up looking like for you?
So we signed 50 and we had right at 400 leads. So we ended with. Yeah, 377. We signed 50. So I think with removing that zip code, it helped.
Yeah.
With getting some of the. I don't. I'm gonna call it spam out of it. So I've seen the appointments. The show rate has improved. If they don't show, then they're normally rescheduling. I had like 14 scheduled yesterday and only three that wouldn't answer. Text back about rescheduling and how many showed. Hold on a second. Let me look at it real quick. Nate.
That'S great though, that you were able. I mean, compared to the. You're doing like 30amonth off that same amount of leads. And then we pushed it up to 50. So that just shows that, you know, clearing out that area code, making people a little bit closer in, clearing out some of that, you know, those low intent leads really made a big difference for you. And that's a big thing me and Mark were talking about too. It's crazy how just a couple little tweaks can make a world of difference with this stuff. And it's, you know.
Oh, yeah, that makes friends. Now today hasn't been as. Well. Hold on. I'm trying to get you the number for yesterday that showed. Two, Three, Six. That showed six.
That showed yesterday out of 14 that were scheduled, and three of them ghosted you completely. So about a 50% show rate.
Yes.
Yeah, we're starting to see that. About a 40 to 50% show rates. Almost like normal as. As. As frustrating as it can be. It just seems like people, when they sign up on the online scheduler, they just don't have as much commitment as. Like, we have some accounts that have like a 60 to 75% show rate, but those are people that are getting a hold of a lead and they're manually booking them in for a time. So, you know, that's. That's a key difference. But I mean, 50% show rate's not terrible on that. Of course we want to see how we can improve that. Yeah, I was wondering if you, if you were going to be in your Spark account, maybe we could take a peek at some of the, some of the automations and stuff that are going out. I do have, I do have a document that I put together that's got the stuff that we're running over at Boulder and a couple of other locations. I'll send you in the Slack channel here.
Yeah, I've got Spark up.
Are you just on the zoom on your phone?
I am.
If you rejoin on your, on your computer, you can share your screen and we'll be able to, we can really take a look into there. If you've got the Slack channel open on your computer, you should be able to find that link in our.
Let me get there real quick.
Yeah, because we can, you know, we can look right in there and see if there's, you know, just little things maybe we can do to get some of that, that extra follow up off your hands and, and see if we can make things a little bit more smooth for you. But yeah, 50 students, 50 new students. That's powerhouse, powerhouse down there.
Ryan. I want to beat the boys.
Boys. Let's beat the boys. Who's in the lead right now?
It's not me right now. So I think it's. Yeah, I think it's south haven't.
Yeah, usually is. What, what number are you? Have you gone up since we've been doing stuff together and everything?
Yes, I think, I don't know what. I came in last month because at the end of the month it was kind of like, like the push and scape and Abe were going at it and yeah, that's. It was. I think I come in like third last month roughly.
Nice.
I want to come in very competitive.
Let's do it. Well, okay, so I, I have one huge idea that I'd love to implement and out of all these leads that we've ever got, I think we should do a big push towards them and do some, what I call database reactivation. And so taking all those leads, all the no shows, all the ghost leads and throwing them into a campaign that's going to really push, push them to come in, say, hey, you know, New Year's is right around the corner. You know, it's, it's a holiday. Excuse me. Holiday season's coming up.
