This content was created by Nate Tilley. This content was uploaded by Nate Tilley. This is a YouTube video titled "We’re averaging under $20 per application with a killer contact rate." It contains a discussion between two speakers about advertising metrics, including application costs, ad spend, and strategies to improve campaign effectiveness, recorded on April 14, 2025.
On the ad side, you know, we're averaging under $20 per application, which with that high of a contact rate, show rate, I think that's within KPI under $25. Although I'd want to get a campaign where we could get this under 10. I think that that would be really rocky.
What do you think? We've been averaging them ad spend for the last 90 days, like October, November, December. What's been the average?
We're at 225 a day right now. So last month that was 4k. I think between 3 to 5k. Probably call it 30, $200 aver. Another thing that we can do is like it's because we're so aggressive in here too. This is pretty aggressive. Maybe we can find a way to tone this down with some happy customer pictures and make it a little more chill. Yeah, man. I mean, some happy customer ads to offset some of this will be good.
