Nate TilleyCo-Founder, ROAS · Direct Response Expert

We've managed to lower lead costs while focusing on high-quality content📈

Name: We've managed to lower lead costs while focusing on high-quality content📈
Uploaded: 2023-11-13T09:30:36+00:00
Duration: 41 s
Channel: Nate Tilley
Description: Lead costs dropped by focusing on intent and quality. A new inventory campaign is now producing leads below $7 each, tracked with UTM parameters so sales…

13 Nov 2023 · 1 min

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0:41

Lead costs dropped by focusing on intent and quality. A new inventory campaign is now producing leads below $7 each, tracked with UTM parameters so sales can see exactly which ads convert. Leads get qualified by asking about timeline, vehicle type, and trade-in details.

Questions this video answers

Two leads under $7 each.

How soon they're looking to trade; what type of vehicle; the trade-in's make and model.

Chapters

Lead cost started out quite high and we've been able to average that down. Of course it's not really about lead costs. It's about intent and quality. But we're running the trade in offer and in combination. We're also running some inventory stuff as well. Look, we just pushed out a new inventory campaign and it's already bringing two leads under seven bucks. So we're putting these towards prime. We're putting your inventory out there. We have a really flashy, aggressive copy on these campaigns to really drive it home on that end. We have the creative seem to be doing well and we're tracking everything through utms. So once you guys are getting sales deals, we'll be able to track the people down to the exact ad that they clicked on. We're asking them, you know, how soon they're looking to trade, what type of vehicle they're looking for and what is their trades here. Make it model.