Nate TilleyCo-Founder, ROAS · Direct Response Expert

What are the main KPI's we should keep an eye on every day | Part 2

Name: What are the main KPI's we should keep an eye on every day | Part 2
Uploaded: 2023-07-31T13:07:45+00:00
Duration: 51 s
Channel: Nate Tilley
Description: The speaker (Nate Tilley) lists daily KPIs to watch for client accounts, focusing here on #2 and #3. KPI #2 asks whether clients are communicating…

31 Jul 2023 · 1 min

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The speaker (Nate Tilley) lists daily KPIs to watch for client accounts, focusing here on #2 and #3. KPI #2 asks whether clients are communicating results and sharing wins — if yes, celebrate, request referrals/reviews, explore upsells and budget increases, and align messaging with the client’s North Star goal; if no, use a planned "how to reconnect with a client" training. KPI #3 asks whether the agency owes any work or follow-up: if not, continue retention and reporting; if yes, move it forward immediately and take initiative.

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Number 2 KPI. Are they communicating those results and sharing their wins? Are they telling us like yo, these leads are good like hey we're getting a lot of results like hey it's been busy like anything like that. If yes, celebrate with them, build with them, ask for referrals and reviews. Look for opportunities to stack more campaigns upsells, increase budget, align with North Star goal here they're doing well. It's like hey, we're right on our way to whatever their main goal is, right? If we keep this pace up, we're going to get you to whatever their main star goal is. If no, refer to the how to reconnect with a client training that I'm going to do. That's going to be all about that how to reconnect with a client that we lose touch with. Number three KPI. Do we owe the client any work, follow through or due diligence? If no, perfect. Continue on retention and reporting flow. If yes, how can we move that forward today and right now? Remember, always taking initiative.