Short monologue (Nate Tilley) advising marketers on daily KPI checks and quick optimization steps. Emphasizes evaluating client success using metrics like cost-per-lead, cost-per-booking, CRM responses, and cost-per-appointment ratios; verifying creative and technical setup; allowing campaigns to run ~8–21 days before judging performance; auditing for glitches or misconfigurations; and scheduling a strategy/optimization ("GSD") call to implement fixes or revamp strategy.
Questions this video answers
About 8–21 days.
Chapters
So main KPIs Key performance indicators to remember every day. These are ways that you can just go through. Ask yourself, is this client good? Is this client bad? Do we need something from them? Okay, number one, ask yourself, is the client getting per good results from our perspective, like cost per lead, cost per booking, significant responses in the CRM, good margins in terms of cost per appointment ratios, you know, compared to what they're going to make for selling a client and conversions, you know, looking at things like that. So are they getting a good results from our perspective? If yes, what can we do to make them even better? How can we serve them more? If no, then we're going to audit the account, look for misalignments or disconnects. It could even be a glitch. I can't even tell you guys how many times I've. A campaign hasn't been getting good results from our end. And then we look and like, maybe we set up a lead form wrong or like, you know, something was disconnected or like, yeah, that was just a glitch and we had to just republish the campaign and then it started doing really well. Just make sure everything makes sense from the perspective of a prospect, right? Like somebody seeing the ad from an outside perspective, like, make sure it makes sense, make sure it's something compelling, something that people want to be interested in. And just at a base level, it feels right. Has it been at least eight to 21 days before evaluating performance? Sometimes we just got to let these campaigns run, just depending on the situation and especially depending on when we launch. So keeping that in mind as well too, what can we do to improve performance? Is there, you know, do we need more budget? Is it an ad set thing? Is it a creative thing? You know, what can we do to improve the performance? If it's a small, you know, trick or something that we can do as far as republishing a campaign or maybe testing out some proven creatives, then we should do that and keep optimizing it and then set a strategy call with the team to discuss optimizations, also known as a GSD get shit done session. Boom. So that's pretty much it. We'll set a strategy call to discuss optimizations, and then we'll get those optimizations done. We'll work with the client, and if we have to, we'll revamp the strategy.
