Nate Tilley says persistence and continuous learning drive business success. Keep advertising and calling leads, optimize constantly, invest in courses and mentors, and do uncomfortable things like testing new platforms and raising ad spend to force growth.
Chapters
Hey, Nate, what do you think is the most important thing that makes a business successful? I think the most important thing that makes a business successful is the willingness to not give up, is the willingness to keep your ads running even when the results aren't quite where they want to be because you believe in the investment. It's the willingness to call leads when you don't feel like it. And it's the willingness to keep showing up and innovating when your competitors won't. So many people get comfortable, they get complacent. They stopped optimizing their product and making it better, and they stop taking care of their clients. They get this cushion. They think they know more than they do. And so I think the number one thing that makes any business successful, and especially what's made mine successful, is the willingness to not think I know more than I do and always be willing to learn. I invest in the courses, coaches, ads, mentors, content and things every single day just so I know that I'm on the right track. So if you're a business owner and you want to grow, it's likely that you just need to get out of your comfort zone and start doing what makes you uncomfortable. Add that other platform. Try YouTube ads. Start hiring more of a sales team. Take more volume, throw more money into ads, because that's going to force you to level up. If you like this tip and you want to see more like this, I got a bunch of free stuff at my YouTube. You don't have to opt in to anything. You don't have to sign up for anything. I'm not going to send you an email. Just go to the link in my bio and you'll find a bunch of free training for business owners who want to grow on my YouTube channel. And I'll see you over there.