Nate Tilley breaks down which ad platform works for your business. Use social media ads for impulse buys like gyms or real estate. Use search ads for services people actively need, like plumbers or HVAC. Start with what fits your business, then combine both into one strategy.
So what platform is best if you're running ads? And what platform should I run? Well, it kind of depends on your business. If your business is something that people can impulsively join, they don't really know how to go about starting it and it's something, it's a pain that they have that you can solve. Then you can get on social media ads and get in front of people in this way that we call disruptive advertising. So disruptive advertising is going to be their scrolling on social media and you disrupt their course of just scrolling and, and you call them to take action towards your business. Okay, on the flip side, if you're a business that people know that they need, they need right now and they're going to be looking for you, it's going to be on search ads. This is Google, this is pay per click, and this is going to be working on your SEO and search engine marketing. Okay, so depending on what kind of business you are, I'd say plumbers, H vac, electricians and companies like that are going to really want to focus heavily on search. But you still, still should have some social in your budget. Whereas companies like gyms, car dealerships, real estate brokerages, you can market on social because you can get right in front of people for way less. Okay, so these leads, when they come in from social, they're going to be a little bit lower intent because you're disrupting them. But you can convert, you can generate a lot more for a lot cheaper and then you can convert them at the bottom of your funnel. Whereas the ones that you're going to get from search, they're going to be higher intent because they're already looking for what you have. It doesn't mean that one platform is better than the other. It means they all need to fit into a cohesive strategy dialed in with your messaging, your targeting, your audience and your offer if you want to have success with advertising. So that's what I recommend. For the best platform, I would start with the one that makes the most sense and then branch off to others as you're getting clients. Starting with one.
