Nate TilleyCo-Founder, ROAS · Direct Response Expert

What this Ancient Kebab Shop can teach you about business

Name: What this Ancient Kebab Shop can teach you about business
Uploaded: 2024-02-17T17:00:19+00:00
Duration: 59 s
Channel: Nate Tilley
Description: Short YouTube video by Nate Tilley visiting a one-of-a-kind kebab shop in Delhi. The shop is a fourth-generation restaurant that claims Mughal-era…

17 Feb 2024 · 1 min

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Short YouTube video by Nate Tilley visiting a one-of-a-kind kebab shop in Delhi. The shop is a fourth-generation restaurant that claims Mughal-era origins and markets itself as serving "royal food to the common man." It has high-profile credibility signals (Time magazine listed it among Asia's best; it has a Netflix feature). The video's main claim is that the restaurant's fame and ability to "whip people into a frenzy" come from deliberate storytelling and social proof, and businesses should emulate this by giving customers a memorable handle and story to share.

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What could this one one year old kebab shop teach you about doubling your sales? I recently crammed my family into a tuk tuk and drove 30 minutes into the guts of Delhi to visit this little kebab shop that Time magazine ranked as amongst the best restaurants in the whole of Asia. Their value prop is simple to serve royal food to the common man. This fourth generation restaurant started out by cooking food for Mughal emperors. But there are thousands of kebab shops in Delhi so why are people going so craz about this one? Why is it so famous that it even has its own feature on Netflix? Storytelling. They use beautiful storytelling and social proof throughout their entire restaurant. They use this combination to whip people into a frenzy and just heighten the overall experience. So make sure that in your business that you're leveraging not only social proof and storytelling, you're providing your customers with a handle and a story that they can just go out and they can share it.