What To Do When You're Scared To Death Of Clicking "Publish"

What's up, everybody? This is Russell Brunson and welcome to the Marketing Secrets podcast. Today I want to share with you a message about the fact that I finally, I think, understand how some of you guys feel. So the big question is, how are entrepreneurs like us who didn't cheat and take on venture capital? We're spending money from our own pockets. How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question, and this podcast will give you the answer. My name is Russell Brunson and welcome to Marketing Secrets. All right, everybody, so I'm excited. Heading into the office today for a lot of fun. We're working on getting Mother Funnel live finally and a bunch of other amazing stuff. So I'm, I'm really excited. But I had, I had an epiphany this morning and I need to share with you guys because I think I finally understand how some people feel. So I've been publishing for a long time, right? And I started my Internet marketing business probably 15 some odd years ago now. And in that time I have published a bajillion podcasts and videos and tell seminars and webinars and summits and events and all sorts of stuff, right? And so for me, I, like, I think I lost my empathy for people who struggle when it's like publishing stuff. I'm like, just do it. Just go out there, just do it. Just push record and talk and blah, blah, blah, blah, right? Like. Cause that's what I've been. But I do. And I forgot, like, I forgot what it's like to go through the vulnerability and the fear and the stress and all those things that come with, put your message out there and what's been fun. As some of you guys know, recently I launched another podcast. And it's something different I've ever done before. It's not related to marketing or sales or business or anything like that. It's related to my religion and to my faith and to my beliefs. And it's funny because I was like, oh, this is going to be, this is going to be really fun and really easy. I'm just going to go and just start, just click record and start talking, right? I went and I started to do it and it was way different. So the podcast is, those who don't know, it's a bookofmormonchallenge.com and so I recorded the first two episodes, man, probably nine or so months ago. And then they sat there because I was too, like, nervous to put them out there. And I. Anyway. And then the third one was easier. That one came out fast. And the fourth one, which I recorded yesterday, I literally spent, man, a long time. I spent two, almost three weeks, like, preparing for it and getting nervous, writing the outline and rewriting it, writing the stories out and then rewriting. And like. And I was like, man, why am I. Why am I so nervous about this? Like, I was so nervous. It took me almost three weeks to publish it. And then last night, finally I was like, last night was Sunday, so I had good spiritual experience all day. And I was like, okay, I'm in the. I'm in the zone. I'm gonna do it. So I spent another two or three hours, like, working on the podcast outline, an interview, and getting all the things put together. And then I started recording. At about 11:15 at night, I started recording it and. And I was 47 minutes into the recording and I was just like, I don't like this. I hate every word I've said. I don't like how I said it. I don't like all these things. And so I stopped it and I deleted it. And I was like, oh. And I'm like, that was 47 minutes is now after midnight. And I'm like, all tired. I'm like, but I. I need to redo it because I feel like now I understand the stories better. And I did it. So I clicked record again. I spent another hour, over an hour recording the next podcast episode. And then I sent it to my brother to go and edit and get it all ready to go live. And then, like, all morning long, I've been second guessing, like, oh, maybe I should do it again. I told that story wrong. I didn't really have, you know, the, like, all these things right. And like, oh, at the ending when I did this, I don't like how I did it. And like, and then all of a sudden this morning, I was like, I bet you this is how other people feel. Like, maybe the reason why I'm doing this exercise, amongst other reasons, was to get empathy for the people I'm working with. When you're nervous, you're scared about publishing, and it's just interesting. So I wanted to share this because first off, I feel like I have empathy now for a lot of you guys for the first time in like a decade. So hopefully that's good. But I get it now. I get the fear and the nervousness that goes behind putting yourself out there, especially with something you Love and you believe about and you care about, and you want other people to listen, and you really, honestly want to serve people, right? I totally, completely understand that, especially now. So I guess my message for you guys today is kind of twofold, is, number one, I have empathy for you. I understand the fear of putting yourself out there. And number two, I'm publishing that episode today, even though I wanted, like, I want to edit and tweak and change and no, I'm just gonna put it out there because good enough is good enough, right? A lot of us never get started because we're so nervous about it not being good enough. And the problem with that is then we never get started. And the goal of what we do, as authors and speakers, as coaches, as experts, as whatever you want to call yourself, somebody who's trying to change the world in your own little way, is to get things out there. And one thing I know for sure is that by not posting it, not putting it out there, it's not going to change anyone's life. That's the one thing I'm positive of. By putting it out there, it has the ability at least to affect somebody. Maybe it wasn't as good or as thought out or as, you know, whatever. Whatever it might be, but it's important to get it out there because that's the only way it can actually touch and affect and help and serve somebody else. And that's the whole reason behind what we do and why we do what we do, right? And so hopefully this gives you encouragement to know that even Russell gets scared sometimes, and even Russell second guesses himself and gets nervous. But when it all comes down to it, you just gotta click publish. Just put it out there. So hopefully that gives some inspiration to somebody out there who's. Who's nervous today. And hopefully it gives you the permission to do it. So there you go. You now have permission to do it. Just go and do it. Just click record on the podcast or on the video or on the blog, click post or whatever the thing is that you're doing to publish your message, just go out there and just push it. Just push the button. No matter how imperfect it seems, no matter how many flaws you see, no matter how many things you know you could have done it better, no matter whatever that is, it's just time to put it out there and just let the world have what you got, and you have full. The full ability to rerecord it in the future. I'm on podcast episode now, probably, I don't know, five or six hundred. I have no idea. And I probably shared the same message multiple times over the last five or six years as I've done this. And hopefully time gets better and it's okay to republish the same thing later with your new lens of understanding and what you've gained in the process of growing and learning. So there you go, you guys, today's the day. Go, click publish. Make it go live. Even if you're scared to death, even if you hate it, even if whatever, just push it live. And I promise you the worst case scenarios, it changes someone's life. Best case scenario, it has a huge impact in I guess I say worst case scenario, nobody sees it in best case scenario changes somebody's life. So that's worth it. It makes it worth pushing publish and go. So there you go guys. Push book, push. Go. All right guys, thanks so much for everything. Heading in for the day today. It's gonna be an amazing day. Appreciate you all and we'll talk to you soon. Bye. Everybody want more marketing secrets? If so, then go get your copies of my two best selling books. Book number one is called Expert Secrets and you can get a free copy@expertssecrets.com and book number two is called Dotcom Secrets and you can get your free copy@dotcomsecrets.com Inside these two books you'll find my top 35 secrets that we've used to become the fastest growing non VC backed SaaS startup company in the world.