Short transcript of a brief dialogue explaining what a CRM is: a Customer Relationship Management system where a business stores and manages its contacts and leads, segments audiences, tracks a sales pipeline (leads → booked calls → pitches → closes), and uses features like mass emailing, calendars, and mobile access. The speaker notes that clients are provided individual CRMs and mentions an example of 11,000 contacts.
Can you briefly tell me what's a CRM? I hear this term all the time. I don't understand. What's CRM?
So it's a customer relationship management system where all your leads should flow into and live in. So like all the contacts you have for your business, they should all be in a system somewhere where you can access them. Have different lists of segmented audiences, have a pipeline. This is your sales pipeline. Okay? Leads come in, if they reply, if they book their call, if you pitch them, if. If you close them. And tracking everything so that you can scale. And we provide our clients with each their own CRM. It's a mobile app. You get a calendar. All your contacts are in here. I can just click all these 11,000 people and just send them all an email at once if I want, or send them.
Oh, gotcha.
And all my messages are in here too. I've got a business line. Look, people are able to give us phone calls. We're sending emails, text automatically. And these are all from people that clicked on an ad. So this guy's employed. He makes 4891 bucks a month. Makes over 500amonth. Poor credit, SUV, doesn't have a trade in, pays 1500amonth for rent. You know, so this would be a lead. They call them, they close them, they bring them in the door, and that's. That's what they do, man. So, you know, when people work with us, they get access to a CRM system. We set up all the ads, we set up the pixels, we do everything that you need to literally just be able to have leads coming in.
