A short YouTube Q&A where Sabri Suby advises on choosing between Google (search) and Facebook (social) for paid advertising. Key guidance: first check search demand using tools like Google Keyword Planner — if people are searching for your product/service, search ads are the "lowest hanging fruit" and easiest to convert. If there's little or no search demand (or you've saturated that market), use platforms like Facebook to place stimulus in front of ideal buyers and generate demand. Treat each channel as a standalone business: continue funding any channel that is profitable enough to cover ads and overheads.
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You'll get to a stage in your life where you've constantly been changing, trying to chase this thing, but it's actually within you. Let's throw some questions at you from our audience. Sabri Annie from Ballarat says or asks you, how do I decide which platform to market on? Do I need to do them all? Our approach that we really take is, first of all, we have a look and see. Like, we jump onto Google and see are people actually searching for the product or service that you sell. And there's two tools out there, like keywords, Google Keyword Planner, where you can jump on, throw a few keywords in there and start to get an idea of what kind of volume that there are around the products and services that you sell. That's the lowest lying fruit. They're the easiest people to convert into customers if there isn't any or if there isn't any searches or if you've tapped out of that search market is when you really want to start looking at mediums like Facebook, where you can put an ad, a piece of stimulus in front of like, like an ideal buyer and get them to actually raise their hand and take action. Ideally, you want to look at both of those different channels as standalone businesses. If you're making enough money to pay for the advertising, pay for your overheads, and then have some money left over for pistachios and protein shakes at the end of the month, I would continue to keep doing that. And then also look at that. The same thing as with Facebook. If you're making enough money to pay for that, pay for the overhead. You want to keep feeding money into these things. And if they're really justifying you doing so. Hey, guys, if you enjoyed this video, make sure that you click the like button and subscribe. We're dropping a video on YouTube every other day, and if you've got any questions about any of the content that I covered in this video, just basically leave a comment with Heysubree in the comment section. And every week we're also trying to go through all those questions and get them answered. So go ahead, click subscribe and we'll see you on the next video. Sam.
