Why Didn't They Funnel Hack Me... Ha Ha Ha

What's up everybody? This is Russell Brunson. Welcome to Marketing Secrets podcast. I'm sorry I had to jump in while I'm driving. I apologize. But check it out. I just went, my buddy made me a bunch of homemade pizzas and some crystal root beer and heading back to go have dinner with my kids and just something in my brain and I had to stop and give you guys some marketing secrets. So the big question is this, how are entrepreneurs like us who didn't cheat and take on venture capital? We're spending money from our own pockets. How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answers. My name is Russell Brunson and welcome to Marketing Secrets. Alright everybody. So this marketing secret, I don't even know, I don't even know what to go. This is kind of a little mini rant. It's not a big rant, but it's like a. I feel bad for people who stop learning if you stop learning. So if, okay, I'm trying to like tell you guys a story without like telling on the people who are missing everything. So I don't know. Okay, so I'm building click funnels, right? So as I'm building click funnels, I'm looking around, I'm like, okay, who out there is doing what I want to do, right? So I find those people, I look what they're doing, I study them, I funnel hack them, I look deep, I geek out, I buy their books, I listen to their podcasts, I like go to their events, I like buy everything that they've got. I am hooked to every possible communication channel they have. So things you're going out and watching, studying, learning, growing, tweaking, adjusting based on that. And I'm watching it over and over and over and over again. And not just like people, direct competitors with me, but like people that are selling SAT. Like I'm a SaaS software company owner, right? And I'm also a book selling person and I'm doing webinars and courses. So anybody who's doing any variation that I'm connected to all of these things, right? And so I am constantly like my all seeing eye is watching what every single person is doing, okay? And I'm learning, I'm learning, I'm learning, I'm trying tweaking to learn, you know, and then I'm also like, as I'm learning it, I'm testing it inside my inner circle, inside now two common Club X program. And I'm. I'm testing it on all these other people because I'm like, okay, I see how they're doing it. I'm gonna try to see if it works. And then I want, like, I want to test this stuff on other people in other business, other industries, see if it also works there as well. And then so they're all going out and doing it, and then they're finding out their tweaks and they're coming back to me. You're like, oh, Russell, I made this tweak. I made this change. I'm like, oh. And I'm learning stuff. And, like, it's this constant, like, I don't know the circle of learning, right? And so I have some really close friends. And this isn't one specific thing. I'm thinking of two different people right now who've been in this game for a long time. As long as me, if not longer. And it's not just one particular thing. They're groups of people, right? So first group of people. Like, they have been. They're amazing marketers. Like, I've learned so much from them. So much, so much, so much. Okay? But in the last, like, three or four years, for some reason, they took their foot off the brake or something or off the gas, I don't know. And then they went and they're trying to launch, like, a competing software company, which is totally cool. I love competition more than anybody, right? And so I'm, like, freaking out. Cause I'm like, hey, for the last three years, I published every single thought I've had about how we've grown click funnels from zero to hundred million dollars, how we're at 62,000 active customers, how we did. Like, I haven't really. I'm not very good at keeping secrets. Somebody asked me the other day, like, you're also gonna keep a secret? I'm like, no, I'm the worst secret keeper ever. Every brain fart I get turns into a podcast, like, right now, right? Every idea that's a secret, I write into a book. I've got, like, eight books that are all something secrets. Like, I don't. I'm don't. I won't keep a secret. Like, honestly, if you tell me something, it'll be on a podcast eventually. So just don't tell me something that's secret, right? So everything's out there. So, like, I'm kind of ner, like, oh, man, these guys who are amazing marketers already are gonna come out there and compete with me. Like, and I don't know, you would have thought that over the last three years, they'd have been listening to me as I laid the blueprint for everything that we did. And then they would've modeled, but instead they didn't do any of it. Like, basic stuff. Basic stuff that all of you guys listen to podcasts is like, common sense. You'd be like, oh, duh. Like, difference between an improvement offer versus new opportunity. Like, they missed that. That was the biggest thing. Like, as soon as it came out, I. This is like expert secrets, like, 30 pages in. If you'd read my book, you would have known that the way you structured the entire offer and the company was like, was wrong. But they didn't. They missed it. And I even commented to one of them. Cause I was like, hey, like, by the way, like, thanks for totally, like, doing it wrong. And they're like, what are you talking about? Like, we thought the offer was awesome. Like, okay, the offer was good, but it was an improvement offer. Therefore, clickfunnels beat you once again. Like, I don't. I don't. Ah, it's just weird. And then another one of my friends is just same thing. Like, these things that are, like, basic common knowledge now amongst all of our people, like, that we've discovered and unearthed and then, like, preached about for three years. That, like, the reason why I'm looking at our two comma club members that are just pounding out offers and cranking it and growing companies. I'm looking at our two comma Club X people, like, all these people that are scaling and growing and like, building amazing companies. And it's like, because they're just paying attention to the stuff that we're laying down and then they're following it, whereas people that are competing against me, thankfully, aren't paying any attention. It blows my mind. I listen to a lot of podcasts too, right? And especially ones that are deep in the software industry. Cause I'm watching, I'm saying, what are all the software people doing? And it's funny. Cause when I first got started, I was learning a bunch of stuff. Now it's like this weird thing where it's like our company has scaled so far past almost any SaaS I can find out there. Salesforce is like the last one that I'm really intimately studying. Cause there's no one else that's kind of at the pace that we are. It's getting more, you know, as you grow, it gets more and more Difficult to find the new ideas and things like that. But Salesforce is one. I'm geeking out now because they're the ones that are, like, 10 steps ahead of me. But it's interesting because I'm listening to all these, and they. And a couple interviews always ask, like, what CEOs are you studying? And they're studying anyway. Just. It blows my mind that nobody is paying attention. So I just want to say for you guys who are paying attention, congratulations. You are ahead of people that have been doing this game for a decade or more because they're not paying attention. There comes a time in people's lives where they feel like they've learned too much or they've under. Like, I had one of my close friends who messaged me the other day. He's like, hey, like, you're killing. Can I come to your office and spend, like, two or three days just shadowing you? Like, I'll just, like, watch it. I don't do anything. I was like, have you read my books yet? And they're like, no. I'm like, here, read both the books first and then call me back and I'll let you do that. Crickets. I'm like, you kidding me? Like, those weren't just, like, crappy little books I wrote. Like, that literally is the blueprint for everything. Anyway, so for those of you guys who are paying attention, thank you. I appreciate you. It gives me a reason why I share all this kind of craziness. And for those who aren't listening, thank you. Because it's the reason why I'm kicking your butts. That was kind of rude, huh? But it's true. I don't know what else to do. Like, this is Funnel Hacking 101. This is how we've grown. I'm watching everything and then implementing and reiterating over and over and over again. And it blows my mind that people, especially if you're competing directly with me, why would you not do that? I don't even understand. And there's another guy who, again, I'm not gonna share with people. I bet there's, like, eight people who think, oh, my gosh, he's talking about me. So maybe I'm talking about you, maybe I'm not. But what's interesting is that I guarantee that there's a bunch of. Or there's another guy who runs a software company, so there could be, like, 20 of you. But something I think, like, they'll know who they are if I tell this story, so I'm not going to tell a story. But anyway, it's all there in plain sight. Or we've got coaching programs where I share it all and it blows my mind. What people? Some people won't pay for what will give them everything they need. It's just crazy. Anyway, appreciate you guys for listening and like go funnel hack people. Funnel hack me if you're my business. Funnel hack me if you're like pay attention because the pathway is there. People have laid it out before you. You don't have to like reinvent the wheel. Just look for it and understand it and pay attention. So I gotta go. Thanks for hanging out you guys and we'll talk to you soon. Bye. Want more marketing secrets? If so, then go get your copies of my two best selling books. Book number one is called Expert Secrets and you can get a free copy@expertsecrets.com and book number two is called.com Secrets and you can get your free copy at.com Secret. Inside these two books you'll find my top 35 secrets that we've used to become the fastest growing non VC backed SaaS startup company in the world.