Nate Tilley explains how Apple's 2021 iOS privacy update broke ad tracking, pushing Facebook to reward keeping users on-platform. Use Facebook lead forms to capture contacts directly into your CRM, then call them fast to qualify and close deals instead of waiting for online conversions.
Nate Tilley
August 26, 2022
2021
Hey, guys. So if you're running ads right now and sending them to the website, to a landing page, or to a funnel to convert as a lead for you, and you're having trouble getting leads in, let me tell you why. So ever since Apple did the iOS update back in 2021, it actually created a lot of trouble in tracking and conversions and sending people to another website. So now platforms like Facebook and Instagram are actually rewarding advertisers for keeping people on the platform. This is why we use Facebook lead forms, highly optimized forms that we can use right on Facebook that people can send in their information, claim your offer, get into your CRM without even having to leave Facebook, and then if they want to know more information, you redirect them to your website. We find that once a lead comes in, most important thing to do is get on the phone with them, get into a conversation with them, find out what their needs are, and then from there you can book an appointment and close them as a deal. As far as trying to get them to buy without even talking to you, that's not going to happen. You need to be talking with them and generating leads.
