Why I Throw Out So Many Hooks...

What's up, everybody? This is Russell Brunson. Welcome to Marketing Seekers podcast. I learned something really interesting about myself tonight, and I want to share with you guys. So the big question is, how are entrepreneurs like us who didn't cheat and take on venture capital, were spending money from our own pockets? How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question, and this podcast will give you the answer. My name is Russell Brunson and welcome, welcome to Marketing Secrets. Hey, everyone. Hope everything's going amazing for you guys. Today was Sunday. Had an awesome day at church and with the kids and just it was really, really neat. And some of you guys know, if you listen, if you've been following, I don't know, everyone's plugging different spots from places. But Thursday I did really cool day. I took the day of work off and I tried to read the entire Book of Mormon in a day, which is awesome. I podcast about it over@bookofmormonchallenge.com if you want to go listen to that podcast, you can go and listen to it. And then Friday I did a training. And so the training was for everybody who had, who'd gone to the 10x growth con event, Grant Cardone's event. And if you guys were there, you saw the event. I did a presentation and made 90. Excuse me, not 90 million, that'd be cool. $3 million. 90 minutes, setting all sorts of records. And it was really, really cool, right? And then the next day I got up on stage and we did a bonus where if anyone signed up before I left, that basically we were gonna let them. I was gonna do a workshop where I walked them through exactly what I did and how I did it and all that kind of stuff. So that workshop I actually did on Friday, which was really cool. I thought it was gonna be about three hours long. I ended up going for six and a half hours. I don't know, I just get excited and I can't stop talking and sharing and it's just a lot of fun. So hopefully you guys are okay if I over deliver. But it was cool. And then obviously immediately afterwards, I'm like all excited to go and try to turn this into an offer and to sell it. And I bought 10xsecrets.com and I'm like, okay, I'm going to put this in the offer and this and this and the training. Then this is. And like my whole brain's going crazy with this whole process. And then part of me is like, why am I doing this? Like, why, why am I. Why am I creating another offer, a new front end, another product? Maybe it's, I have a problem. Maybe I got a funnel addiction. Maybe a little. All those things. I don't know. But what was interesting is I actually this weekend thought a lot about that. I was, I don't know, I just. It's fun. I love reading the Facebook comments of people in our groups and just, especially like, just hearing people's success stories and stuff. And there's this really interesting pattern this weekend for me as I was like, just scrolling through stuff is so many people told me, like, oh, for me, Russell is when I read the Dotcom Secrets book, that's when I clicked. Or oh, for me, it was when I was at this event and you said this and that's when everything clicked. Well for me it was in like, people sharing, like, what it was for them that made it all click for them. And when it clicked, then the business took off, right? And made me start thinking about, like, what was. What were the pivotal parts in my journey. Like, where something clicked and it was like transitional shift and shift and shift, you know. And twice this week I did trainings for the two Common Club X coaching program where I, like, I shared something that had been shared other places. I just shared differently and had different stories around and stuff like that and. And same thing. People were like, oh, that time it clicked, like, now I understand where I'm going. And so you never know, like what, like when, like when you're sharing your message, like, which. Which one's going to click with which people, right? Like, that's why I keep telling my stories and my things over and over and over and over and over again. Because you never know like, when it's going to click for that person who's there. And sometimes it's repetitive for some people and other times it's like the thing that makes it click. I started thinking about this with like, I'm so excited about creating software. And then I was like, bummed about. Cause I'm like, why am I doing this? Like, the last thing in the world I really need right now is more money, right? And I'm like, what is the. What is the reason? Like, why am I so excited about doing this? And then it kind of hit me and I was like, I think the reason why is I know that, like, that training was the newest one I'd done. It was updated six and a Half hours. I like put my heart and my soul into it because I wanted to over deliver. It was really cool. I actually went through and like I taught like the foundation, like offer creation because that's key to the webinar. And I taught the perfect webinar and then I went through the actual presentation from 10x and I like push play. And I watch and I pause. I'm like, this is why I did that. Push play, pause. This is why I did this. And then kind of went through the whole thing and it was interesting. I even found out a couple new nuances to the perfect webinar that I didn't even realize until I was like pausing myself and I was like, oh, wow, I did that thing. I didn't realize that. So I shared those things, talked about the price marinade, like a whole bunch of cool things I've never really talked about before. But I was like thinking about this. Like my. Between our email list and everything, there's like over a million entrepreneurs that follow me, right? And when I put something out, because not all millionaires are still active, like excited and engaged, right? If they were, I'd have a million people using clickfunnels right now. Which we're working towards that. But we don't have it yet, right? I think we're at 61,000, which is pretty awesome still. But I was like, those million plus people, my job as a marketer is to re engage them and then recommit them and hopefully this time give them the aha. Right? So I reengage them by making a new hook, right? I talked in the last podcast about hook story and offer like, so I need a new hook to get them re engaged, right? Cause if I just keep selling the exact same thing, it's gonna be hard to keep getting. Right? But you look at this like, think about this. So like I have perfectwebinarsecrets.com, which is the script and CD, and me teaching the perfect webinar Expert secrets is me teaching the perfect webinar in way more detail. Secrets Masterclass Part 2 Comic Club X. You know, the old fat event was me teaching perfect webinar. This was me teaching. It's me teaching it. But it's like the concepts like the actual con, not the content's not the same, but it's similar, right? But it's repackaged in different ways where it's like perfect webinar. Those who look for webinar, that's the thing that like, that's the hook that'll get them expert secrets. I talk about that way. That's the hook that'll get somebody 10x seekers and talk about, hey Russell made $3 million. 90 minutes like that hook, it's gonna get a lot of people. Cause it's sexy, it's interesting, it's unique. Like the hook will grab a different segment or like re engage people, right? Then like I honestly wish like I could just like that six hour thing, I wish I could stream it to everybody for free. Problems I know is that people get it for free, they don't do anything with it, right? And so that's why we make an offer. So make a funnels. Cause then I'm hooking them first, then I'm charging them to which then the physical act and pulling a credit card out recommits to themself that they're going to go down this path again, right? So I hook them, recommit them and then hopefully this time I give them the aha. That's the thing, like that's the one, that's the one that. How many times have you gone like you study somebody's stuff? Two or three or four times. You go to church, right? Every Sunday for 20 years of your life and all of a sudden like boom. That Sunday, that person that whatever it was, you were ready right then, right? And so for me I feel like that's, that's really part of this business, right? Like the money. And if you guys aren't at this point yet, I'm going to break it to you. The money is not that exciting moving forward. Like there comes a point when like house is paid off, everything's taken care of, like it's just not exciting, the money part, but the impact is like fires you up, right? And so it's like I, I'm hooking them, I'm trying to like I have this million plus entrepreneurs, plus everyone else on Facebook, plus the entire world and I throwing these offers out to try to hook them, right? And get them to make a commitment so they commit themselves by actually paying for something. And my goal is this time is to give them the aha. The thing like where they're like ah, this is the one. And I know that 10x Secrets is gonna do that for some people and I'm excited. The other reason why we charge made a funnel is because we can get to more people, right? We can pay for advertising. Now the hook gets out to more people which hopefully get out from people, brings them in, gets them commit to themselves and then hopefully that'll Be the one that gets them and just re engages people, reignites people. People who, who have been on and off and on and off, on and off. Like hopefully that this will be the one for them. Right? So anyway that's, that's why it was kind of cool. Maybe it gave me like comfort and like, oh, it's okay for me to do this. It's not like like I'm doing it, I'm doing it for that reason, right? Like I, because I want more people to be like oh, 10x secrets. That was the one. That was one that gave me the clarity I needed and the permission to do my thing. Right. Or maybe it's ignite your funnels come out later this year. Maybe it's the next thing you know. Right now Julie Storian and I are working on 10, 10 books, 10 front end books to bridge the gap. We figured we identified 10 sub markets to basically use clickfunnels. And so like we're trying everything in our power like bridge that gap. Bridge that gap. Bridge that gaps. We're making webinars and training and success stories and like this is part of our big project Mother Funnel. But we're, and then anyway, But Julie's writing 10 different books, one for each segment. Here you're E commerce. This is how you use clip funnels. How use a funnel if you're in, if you're a business, professional, if you're a freelancer, if you're a E comm. If you're a business, you know, whatever it is. If you're in retail, like here's, here's how use funnels. Like it's bridging the gap. My goals like all these different offers are putting out there for these segments. It's like want some of the segments like get the Alhambag. Oh that's what, that's how I use the funnel. Like I had one of my buddies literally last night and I don't. It's funny, it's a friend from like from not business world and I always forget people see me on Facebook. But anyway he texted me, he's like hey man, so do you stuff for service businesses? And I'm like my whole body of work, everything I've ever done for the last decade of my life works for service businesses. But because of specifically say service businesses, they don't know it, right? And like they can't like they can't bridge that gap. So I'm gonna like, I wish the book was ugly. So like yeah, get the book. It'll tell you exactly how to bridge the gap. And you go build funnels for your service business, but we don't have it yet. So that's why I keep doing it. In case you're wondering why I keep putting out offers, it's because I'm trying to hook people, get them to recommit to themselves and hopefully have that one be the one that gives them the aha that makes a move. So I'm curious for you guys, when was it that? Which was the thing, the product, the idea, the thing that gave you the aha that gave you. Like, that was the thing? Or have you had it yet? Are you still looking for that? Was it a video? Was it a YouTube video? Was it a podcast? Was it a product you bought? Like, there's a reason why I'm preaching like crazy around the clock for you guys is because I'm hoping and waiting and wishing that each of you guys would get that aha from one of these things, give you the thing you need. Like, that was the piece. That was the piece I was missing. So if you wonder why I publish so much, that's why I love it. And the feedback, like, I literally just scroll through Facebook feed and I'm just like, liking everything. Just makes me so happy to see all the positive stuff. So anyway, that's about it. I'm tired. I'm gonna go to bed tonight because I'm getting up at 5 tomorrow. Because this week's gonna be so much fun. Sleeping becomes a nuisance. Have you guys noticed that? If not, like, you're having enough fun yet, it's like, I gotta sleep, but I've gotta wake up early so I can, like, start the party. I'm getting up at 5 tomorrow because I got my next episode of the book of Mormon challenge.com podcast. I'm recording in the morning, then be lifting with Dave and with James, and then the party starts, the week begins. So it's gonna be a lot of fun. Anyway, appreciate you all for listening. If you are on YouTube, please click on the, like, subscribe, comment, all that kind of stuff. I do. Actually, every YouTube comment does come to my email, so I do all. I do read all those, which is kind of fun. And if you're listening to podcasts, please go to itunes and like, comment, subscribe. If you liked comment and subscribe the past, please do it again because itunes bumped us for a little while, so we're rebuilding the channel and so we may have missed your comments. So please come comment again, appreciate you all. Thanks so much. And we'll talk to you soon. Bye. Would you like to see behind the scenes of what we're actually doing each day to grow our company? If so, then go subscribe to our free behind the scenes reality TV show at www.funnelhacker.tv.