Nate Tilley argues that mindset is a primary determinant of success in digital marketing, categorizing clients into three types: (1) limited/broken mindset (won't succeed even with resources), (2) good mindset but weak skills (trainable), and (3) good mindset and skills (most likely to win). He emphasizes accountability (follow-up, offer validation, testimonials), warns against blaming platforms or agencies, and stresses that marketing success requires time, energy, and close collaboration. He supports claims with case examples: filling a 300-person event with significant paid attendance and $42,000 in upsells, launching a webinar that generated 400 leads in one day after a 72-hour build, and notes that ~30% of his clients show a limited mindset. The video ends with a CTA to join a waiting list via application.
Questions this video answers
30%
300 people
$42,000
400 leads
72 hours
Chapters
Money, value, respect. How can a business owner have success with digital marketing? How can you have success online? So I've worked with hundreds, probably thousands of clients now in the digital marketing space. And one thing that I've seen is there's three types of clients, okay? One of them is death. The other one has potential, and the other one's going to be successful no matter what type of ads they run or who they work with for marketing. So the first one, that's absolute death. This is the person that doesn't have the right mindset. They might have the right skill set, they might have the right experience, they might even have enough money to make it happen, but they don't have the right mindset. For example, I recently had somebody that I worked with. We created this guy. A lot of revenue in the first month exceeded all expectations, but he had complaints. He didn't like the style of certain things. He didn't like the aesthetic. And unfortunately, it just kind of boiled down to this guy doesn't have a growth mindset. Even when he's winning, he's still in scarcity. So you don't want to be in that mindset. You don't want to be a scarce person that thinks marketing doesn't work. If you say, yeah, I tried advertising, but all my leads were one thing or another. All these leads are garbage. All these whatever, bro. All those leads are people that just saw your ad on social media and clicked on it. Don't try to act like that means that they're all categorized as something. No, they all saw your ad and they were all on social media and they all clicked on it and gave you their information. That's the only all we know. We know that they're all humans as well, because we can verify that. So before you go thinking, all my leads are this, all my leads are that, you got to understand that you have a broken, limited mindset and you will never win. Okay? How could hundreds of other businesses figure out social media but you can't? How could hundreds of other businesses figure out in your industry how to get results with the same ads that you have accessible to you and you can't make it work? It's so much easier to blame the platform, Facebook meta. It's so much easier to blame me, the agency. It's so much easier to blame God than to take accountability for the fact that you suck at follow up. Your offer is lousy, your creative is trash, and you don't put enough energy into the back end to actually pull these customers in. I Can't tell you how many times I've worked with businesses that tell us, oh, the service isn't really working. It's not really doing what we need it to do, only for us to dive into it and realize, no, you're not doing what you need to do. Your team isn't doing what you need to do. And how can you expect to show up and get results if you're not going to do the work that's required? So that's number one. If you have a limited broken mindset and I identify that, I'd rather eat nails than have you as a client, truly. Because all you're going to do is bog down my fulfillment, stress out my team, and make us feel like we're doing something wrong with when we're here to give you the best opportunity that anybody's trying to give you, we're trying to bring your vision to life. Okay, so that's one. So if you find yourself saying all these leads are this or all these companies are this, I want to challenge that belief. What have you done to help them be successful? What have you done to give things your best? Now some marketers do suck. There's tons of people in their mom's basement that think they can do what we do and actually get people roas return on ad spend. It doesn't work like that, okay? It's way harder. There's a whole process with marketing, direct response, and you have to be a student of that game and speak that language to actually get results with it. Okay? But if you find yourself and you're saying all these leads suck, all these agencies are the same, blah, blah, blah, blah. Dude, maybe we just got to go back to the basics for you. Meat and potatoes. Are you following up with your leads? Within five minutes. Are you nice on the phone? You know, is your offer validated and proven? Do clients have good relations with your company? Do you have testimonials? Are you getting referrals on a consistent basis? If all these questions are yes, then ads should absolutely work for you. Okay? So that's number one. 30% of the clients that I work with have this mindset. Nothing's ever enough for them. They got this big vision of, like, they want to have, like the sickest Nike ads ever. And they also want a 15x ROI and they don't want to have to do any work. And essentially what they really tell us is they just want to grow their business without any sacrifice, any pain, any change, or any work. And we hear that all the time when I hear that. I know that they're not going to be the best fit. Okay. Mindset can be trained. Okay. Some people can change, but also a lot of people won't change. Okay, what's up? If you want to fill your next event in person, you want to fill your next webinar, you want to fill your funnel filled with leads, then I want to tell you it's not as easy as people make it out to be. It's not cookie cutter. It's not copy and paste. There's not templates that can make you a business and it's not a plug and play system. No, the real investment isn't the money that you pay to an expert. The real investment is actually the time, energy and work you're going to have to put into making any system successful. Because I can make some generic marketing for you, I could probably drive results for you, but I can't build a vision, I can't build a business out of your vision without working closely with you. So with that being said, we've been doing really cool things. Like we just filled Joey's first event here at Andy Elliott, here at the Elliott Group. Okay. We filled it. Okay. There's 300 people in there, done hundreds of thousands of dollars in sales, and we didn't even have to spend $100,000 in ad spend to do that. We filled this entire building with people, business owners, high qualified leads, and not only that they paid to come here, but they also bought the upsell. And at lunch we sold $42,000 worth of additional services and reruns. Why I'm sharing that with you is because none of it was easy. It was actually super hard. And if I try to tell you that I could just turn on some ads and you could have this reality too, I'd be a liar. And I'm not. This stuff's actually pretty difficult. You need to work with an expert. You need to yourself be an expert. Otherwise none of it will work. So due to the nature of this being very custom, one on one, done for you, work that we do, we're actually reaching capacity already. But we wanted to open up the waiting list. So if you're seeing this, go ahead and fill out an application to jump on our waiting list and find out why people like Andy Elliott, Ian Macklin and other top level coaches that you'll see on our website are using us over a lot of traditional agencies, over a lot of the programs that they bought before. Because those programs that are propped up to give you all the results with no work end up getting you no results. And you still have to do a lot of work. So if you want to get on the waiting list, fill out an application right now and let's go. Take responsibility. The first step in fixing your mindset is take responsibility. Think about the last thing that you did that didn't work out. The marketing team, the promotion, whatever. What could you have done differently that maybe would have helped you get better results? Can you think of that? Because that's probably huge. Okay. Right. And then let me share with you the last type of person that works with us. So bad mindset sucks. Good mindset, bad skills, no problem. We'll take care of it. Takes a little time, but we're good now. The best, the cream of the crop. Good skill set, good mindset, you're a winner. You're gonna win. You're gonna get there with or without us. And that's why we want to be a part of your journey. So if you've already proven and validated an offer on organic, like, you're really good at posting organic content and closing down clients without ads, you're a perfect client. If you've got 10 or more video testimonials and you understand that you got to spend money to make money, and you've been running marketing for a long time and you're just trying to find the right team, you're a perfect client. Okay? Those are the easiest ones to get results. For example, we just launched a webinar for a guy, and I can't say specifically who, but it's. You all know him, okay? He's got tens of millions of followers on Instagram and it's not Andy, okay? But we just launched a webinar for this guy, and day one, he's got 400 leads. Day one, 400 leads. Because he came with the offer, he came with the concept, he shot the videos right away with our feedback, and we were able to launch him in 72 hours and get him 400 leads right away. But I want to tell you something. This event right here at the Elliot Group, we're gonna walk in there now. It's actually a filled up event. I ran the ads, I set up the marketing email automations and text messages. I created the booklet with my team, we created the slides, and now we're here sponsoring the event. If you are the guy that just needs to improve your skill set, or you're the guy that already has a good mindset and a good skill set and you just need to put fuel to the fire and cook with gas. Click below. I'm going to have a link in this video. You can join my waiting list, send an application and I'd love to work with you.
