Nate Tilley argues you should pick one niche and go all-in instead of spreading effort across many. Jumping between niches costs you momentum and delays expertise. Master one first, then transfer what you learned to related areas later.
These are some of the basics. So guys, make sure you pick a niche when you have a graph of scaling, right? If your energy can only go into certain things, let's say these are all the different, you know, buckets as far as different niches. Let's say, you know, this is real estate right here. And so you start doing some real estate outbound prospecting. And every time you do that, you climb another step in the ladder, right? And then you say that, actually, you know what, I want to check out E Comm. And you might make some leaps and bounds there and then that falls off. Then a car dealership comes into play. So then you start checking that them out. So you got them under your belt, you take on a kickboxing gym. And soon we've got all these different things taking our energy and taking our resources. And yes, we're scaling, See, but here's the thing. This is horizontal scaling. There's an opportunity cost with anything that you put your attention into. And so when I'm putting my attention into this one car dealership instead of my real estate clients, this stair step gets taken away from them. Everything that you're not making a decision on, everything that you're doing, you're choosing. And when you choose to do something, you're cutting off everything else. So it's super important. Important that you go all in with a niche. Because then, look, imagine we didn't have any of these, but we took the same effort that we had already accumulated and we just put it into real estate. The whole time, all those different energies and all that different work that we had done, we could already be here. And that's how you vertically scale in one niche. Then once you vertically scale, you're already up here. If you want to jump to a niche that's similar, you're going to be able to bring that experience up and get that niche already scaled up. But that's why you need to have a niche, especially in the beginning. It's going to help you to be so much more, more successful because you want to be a subject matter expert.
