Nate TilleyCo-Founder, ROAS · Direct Response Expert

Why You Should Not Run Automated Inventory Ads?

Name: Why You Should Not Run Automated Inventory Ads?
Uploaded: 2023-12-20T22:57:44+00:00
Duration: 44 s
Channel: Nate Tilley
Description: Nate Tilley argues automated inventory ads fail because a single car photo won't convert buyers. In-market targeting reaches less than 5% of shoppers and…

20 Dec 2023 · 1 min

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0:44

Nate Tilley argues automated inventory ads fail because a single car photo won't convert buyers. In-market targeting reaches less than 5% of shoppers and costs more. Instead, focus on the other 95% across social media over weeks to years, building trust and reducing competition.

Questions this video answers

Less than 5%.

Ranges from within the next two weeks to one–three years (examples given: next two weeks, next three weeks, next one month, next three months, six months, nine months, one to three years).

Chapters

If you're running automated inventory ads and you're sending people straight to your website, you don't realize people aren't looking at that. And even the people that are in the market, you can't connect with just a picture of a car. You need an actual salesman to drag you through the process. And this is what we've gotten so accustomed to. So instead of fighting to target in market shoppers, which is less than 5% of the people, and it's expensive, we focus on the 95% of people are on social media that will be ready to buy from you within the next two weeks, within the next three weeks, within the next one month, within the next three months, six months, nine months to one to three years. And we get them in your pipeline and we make it so they know like and trust you. And we cut the competition to the curb and we end up converting a lot of leads.