A short YouTube monologue (Nate Tilley) arguing that businesses must keep online advertising running at all times. The speaker says that when ads go down he reacts urgently because downtime directly costs money, and warns that relying on word-of-mouth alone cannot build a great business. The tone is urgent and growth-focused.
If our ads go down for some particular reason, I am running around these offices like a madman. Like, we need to get back online immediately. That's the mindset of somebody that wants to grow, that wants to push and wants to scale. I'm not looking at if my ads go down for a day or a couple of hours, like, oh, awesome, I get to save some money. It's costing me money. And that's really the way that you want to think about it is all this time that you go without pushing and shoving and getting your message out there to the marketplace, you are literally losing so much much money. You're not winning. You're not in an incredible situation because you get all your customers. Word of mouth. No great business was built by word of mouth alone.
