Nate TilleyCo-Founder, ROAS · Direct Response Expert

Wild viral Korean sunglasses 🤑 #gentlemonster

Name: Wild viral Korean sunglasses 🤑 #gentlemonster
Uploaded: 2024-12-04T21:57:22+00:00
Duration: 43 s
Channel: Nate Tilley
Description: A short vlog-style YouTube video by Nate Tilley about the viral popularity of Korean luxury eyewear brand Gentle Monster. The creator tours a Gentle…

4 Dec 2024 · 1 min

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0:43

A short vlog-style YouTube video by Nate Tilley about the viral popularity of Korean luxury eyewear brand Gentle Monster. The creator tours a Gentle Monster store, describes theatrical store fixtures (unicorns, lifelike statues), interacts with salespeople who emphasize sold-out styles, and reveals business-level facts: Gentle Monster made $440 million in revenue and the creator bought a pair priced at $405.

Questions this video answers

Nate Tilley

December 4, 2024

$440 million

$405

Chapters

This luxury Korean brand is going viral. But why? Let's find out. Entering the store, I'm immediately greeted by a salesperson. These ones super popular. They try and sell me the craziest sunglasses I've ever seen. It literally feels like I'm wearing. Even trying to sell a pair to my camera guy, that is the vibes. Gentle Monster just made a insane $440 million in revenue. They fit out their stores with crazy shit like unicorns and gigantic lifelike statues to steal your attention. Can I get these? But when I was checking out, they said this. We have a lot of styles that already, like, sold out. And just before I leave, the salesperson approaches me and reveals the secret behind their success. This pair alone cost me $405.