Nate TilleyCo-Founder, ROAS · Direct Response Expert

You don't have a business, you have a product #sharktank

Name: You don't have a business, you have a product #sharktank
Uploaded: 2025-06-22T16:00:53+00:00
Duration: 1 s
Channel: Nate Tilley
Description: Short excerpt from a YouTube pitch video (uploaded by Nate Tilley, dated June 22, 2025) in which a founder describes past and forecast sales and a…

22 Jun 2025 · 0 min

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Short excerpt from a YouTube pitch video (uploaded by Nate Tilley, dated June 22, 2025) in which a founder describes past and forecast sales and a modular Christmas-tree product line. Founder reports first-year sales of $360,000, forecasts $1.2M for the current year (after adding a new “Green Tree” SKU), $2.7M the following year, and $4.95M the year after. Product details: modular tree assembled to any height using five platforms; can be reconfigured (example: “Champagne Tree”); research claim that the Green Tree sells 2.5× better than a white flocked tree. An investor responds: “You don't really have a business. You have a product,” and declines to invest at a $2M valuation.

Questions this video answers

$360,000

$1.2 million

Year 2 forecast: $2.7 million; Year 3 forecast: $4.95 million

Five platforms

2.5× (two and a half times) better

Run us through what your sales are like.
First year of operation did $360,000. This year, forecasting sales of $1.2 million. Next year, 2.7. The year after that, it jumps to $4.95 million. Christmas is the most wonderful time of the year, and nothing captures the holiday spirit better than a beautifully decorated Christmas tree. My vision is to revolutionize the way people decorate for the holidays. You can assemble the tree any height that you like. It's made up of a series of five platforms that. But as you can see, if you choose to assemble it for something different, like the Champagne Tree, you can utilize the same components. This year, I'm launching the Green Tree. My research shows that the Green Tree sells two and a half times better than a white flocked tree. If you take the numbers of last year and add the Green Tree, you get to the 1.2 million.
You don't really have a business. You have a product, right? And for the $2 million valuation, it's just a little bit too early for me to come on this journey with you. So for those reasons, I'm out.