Nate Tilley delivers a short, actionable monologue teaching prospecting tactics and how to win local-business clients by creatively offering low-cost Google My Business (GMB) optimizations as a "foot-in-the-door" service. He demonstrates searching for local auto dealers, identifies missing GMB details (hours, website), scripts a direct outreach, suggests charging $150 for an initial optimization and $150/month for ongoing posting (five posts/week), recommends using ChatGPT to generate optimization steps, and frames the approach around a service mindset and authentic connection to busy business owners.
Questions this video answers
July 19, 2023
$150
$150/month for five posts per week
Chapters
The actionable steps I want you guys for today is f perfect. Go, start prospecting. What about cold showers and meditation? Screw all that time for meditation. Time for cold showers will come. Go to prospecting. Make sure you have your niche. Make sure you have a rough offer. Go connect. Go prospect. Look for ways you can help them. You got to be creative with this stuff. Like, if you guys want to go for Google services, start searching on Google auto sales near me. Okay, I'm going to go to Google. I'm going to look at here. I'm going to allow it to find my location. Look at this guy. Nice buy auto sales. You can scroll here and you can see that nobody's making managing their Google my business. There's no business hours. There's no website. You know, this is a mess. This is a disgrace. Okay? And so you could just call them and you could say, when are you guys going to get your business together? I looked you up online and it looks like you don't even exist. This guy needs his Google my business managed. I could log into his Google my business. With it, I could say, hey, I'll optimize your Google my business for $150. That's just a foot in the door. Okay, $150. Cool. Yeah, you can Venmo it to me, I'm saying this is how crazy you could be when you start out. Okay, cool, cool. What's your venmo venmo me? $150. Cool. What's your Google my business log? Lots of different ways that you can optimize. You know, if it's not an agency box service because it's not quite in that threshold yet, you're just getting a foot in the door. Just open up ChatGPT and ask like, what's the main ways I can optimize a Google my business? It'll give you 10 things. Do that, 10 things for that guy. Ask him if he's happy with it. You know, ask him if he wants to keep going. Okay, I'll make five posts a week, $150 a month continually. And we'll keep going with that. And then once you get a testimonial from him, now you're the guy that optimizes Google my business pages. And then that's going to be the foot in the door that's going to help you to sell se sell pay per click to sell, press to sell different other services that we can offer. So the foot in the door technique is really just all about being authentic, connecting with the service mindset. You know, we're service businesses that are going to be serving businesses. So we got to be out there thinking about how we can serve a lot of people. A lot of business owners are so busy working in the business that they never get time to work on the business. And when they see somebody that cares about what they got going on, they're going to be interested.
