Nate Tilley explains the rule of sevens: prospects need seven impressions in seven days to convert. He argues modern attention spans require even more frequency, so increase ad spend, let campaigns run longer, and follow up leads aggressively with daily texts, emails, and voicemails until they respond.
Hey, guys. The rule of sevens is a timeless marketing concept that says that your prospect needs to have seven impressions within seven days of seeing you in order to convert into a sale. Now, in 2022, I bet those numbers are ramped way up. It's got to be like, 21 impressions. So this is why we need to have all systems ago. You need to be running your ads and running them long enough to show them to people more than once. People don't just do your ad one time, click on it, and convert into a client. And you need to see it a couple times. People go through their phones like this. They just tap through everything. That's what I do, too. I might see a good ad and be like, oh, that was a good ad. But it's already five taps behind, and I just got to wait for it to come up. Next time, you have to let your ads run, okay? Now that you have your frequency up, you're getting leads in. Now you need to be sending those leads. Texts, emails, ringless voicemails. Every single day, every single week, more volume until you get a hold of them. They opted in to get information from you. They're scattered. They're busy. Don't take it personally. Keep reaching out to them until you get in touch with them. They. This is how you will close more leads, close more deals in 2022, I promise. Click the link below. I put together a free training. I can show you exactly how to do this.
