Short YouTube #shorts by Nate Tilley advising people who generate leads to implement three types of automated follow-up campaigns: (1) a welcome/booking flow to onboard new incoming leads and get them to book appointments; (2) an appointment reminder flow plus a separate follow-up/no-show sequence to encourage rescheduling; and (3) long-term nurturing campaigns for stale leads or the full list.
If you're generating leads, then you should have automated follow up processes for all your new incoming leads to welcome them into their offer and get them booked into appointments. You should have a campaign for when they book an appointment to message them to make sure they show up to their appointment, and then a campaign set up beside that if they don't show up to their appointment so you can send it to get them to reschedule. And then you should have a set of campaigns set for your long term nurturing leads, your whole entire list, or the leads that have gone stale with you. Those are three types of automated campaigns that you should be setting up if you're generating leads.
