Your Funnel SUCKS! Here's How to Fix It.

Most of the funnels we launch don't just crush it. What normally happens, you build a funnel, you launch it and it doesn't do that. Well, most people like, ah, this funnel thing's a scam. Doesn't actually work. Before you open up clickfunnels, you gotta do this first. This will change the way you build funnels forever. You're listening to Marketing Secrets with your host, Russell Brunson. Okay, so today I want to talk about geru. So the first question is, what is geru? How do we find it, why did we buy it? And what in the world are we going to be doing with it? So, so this story actually dates back to almost 20 years ago. Some of you guys who have been around my world, you've heard me tell the story about the very first person I ever saw who broke the four minute mile in Internet marketing, and it was John Reese. Hey, it's John Reese and I have an interesting question for you. John Reese was the first person to make over a million dollars in a day selling a course. Was it less than 24 hours? Yeah, it was like 18 hours. In 18 hours you make a million dollars. The course is called Traffic Secrets. And a decade and a half later, I bought the domain from him. I wrote a book called Traffic Secrets and all that whole story, but originally came back to John Rhys. John Reese was the first real big Internet marketing guru. He was the first person to do these big numbers, these big things and everyone was following him and studying him. And it's interesting because back then he had the best names for everything. He had Traffic Secrets. He happened to own Marketing Secrets, which, weird, that's the name of this podcast now again, I bought Marketing Secrets from him. I bought Traffic Secrets from him. I bought basically every business he's ever created. I've given him money for it. Eventually and shortly after we launched Clickfunnels, he created a really cool product called Guru. Giru is funnel simulation software. So you can say if I was to build a funnel and click Funnels, what would it look like? Number one, I'd have a landing page and then after they put their email address on page one, then they're going to go to a sales page. And if someone buys a product here, they're going to go to an order form and if they say yes, there's going to be upsell one and then a down sell and then upsell two and a day and you can map out the entire funnel, what you want to look like, which is kind of cool. But there's A lot of software, you can map out a funnel. You could just do it on a pad of paper or a whiteboard, like I typically traditionally do. If you ever watched any of my trainings, 99.9% of them, I'm on a whiteboard mapping out a funnel, right? So that part's not difficult. But what gear does it's really, really cool, is after you map out the entire funnel, it gives you the ability to simulate, like, what would happen if we send traffic and what would happen if this page converted this rate and this rate. And so what you can do is on each page, say, okay, let's say the landing page converts it 30%, right? So you set 30%, and let's say the sales page converts it 5% and say, upsell one. Converse. And so you guess what you think the conversion rates are going to be. And then you can actually set up traffic, have traffic flow into this funnel, and say, okay, I'm going to go on Facebook and say, on Facebook, it's going to cost me $3 a click or $1.50 click, or whatever you think it's going to be, right? And on YouTube, it's going to cost me this much. And so you build out, like, a simulation of what this funnel could possibly look like. And you can click a button and sit back and watch, and you see traffic going through it and see the numbers popping out. And then the day you can see, like, hey, if this funnel converts to what my guess was, I'm going to break even or I'm going to lose money or I'm going to be rich, right? And you just play and you tweak around it till you figure out what it needs to be for this funnel to actually be successful. And if you look at that, you say, do I think that's going to be possible? And if it is, then you take that, that funnel map, that simulation, whatever it is, and you would go into click funnels and then actually build it out, and you can launch it to the world. And what's cool is after you launch it to the world, you can actually look at what the stats and numbers look like, go back to funnel simulation software and plug it all in. Okay, this is what it actually cost me on Facebook, what it actually cost me on YouTube. This is what the landing page conversion actually was. And then you can see, like, based on if I keep driving traffic to this, I'm going to go broke or I'm going to be rich, whatever that might be, right? And so that's kind of what Guru is. It's funnel simulation software. And it's a tool that I was using for a long, long time for myself. In fact, when we launched the Traffic Secrets, the first upsell I wanted to be was an account to Guru. And it's kind of funny. So I went to John Reese at the time. I said, hey, can we buy licenses from you and be able to put these in as the upsell? And John told me no. And I feel bad because again, trafficseekers.com was his domain name. I bought from him and it became the book. And because he wouldn't sell me licenses to Gear to give to all of you guys, we ended up finding another company. There's something similar. I don't think they did as good of a job, but they built a similar software and that became the upsell and fast forward. I don't know, a year or two later, John came back to me and said, okay, I'm ready to sell Guru. Do you want to buy it as well? And because I'd bought basically everything else he'd ever sold, I was like, ah, should we do it? Should we not do it? And that brings us to the decision. Should we buy another company? We had just bought Magnetic Marketing. We had just bought Voomly. We were in debt a lot of money, especially from buying Voomly. It was not cheap, as you guys, if you've listened to past podcast episodes, know. But there's one thing we got from the Voomly acquisition. If you guys listen that episode, you remember the funnel. I walked you guys through what Brad Cowen did different on that funnel that made that company blow up. Why Was it doing $40 million a year? It's because of the way the funnel was structured. And as John came and offered us to purchase Guru from. And I looked at, I said, this is a cool product. It's a cool brand, it's cool software, all these things. But I knew that the funnel wasn't structured correctly. Okay, this was the Rembrandt in the attic again, referencing a past episode. I knew that what I could do with Yuru by just shifting the way the funnel was structured to modeling what we had done in doodly and toonly that now this could become a front end where I could sell a thousand, two thousand, three thousand copies of Gear a week. And then what's cool about that is on the back end, someone who buys funnel simulation software, guess what else they probably want? They probably want funnel software to actually build the funnel, right? And so there's a direct immediate, like perfect match between gear.com and clickfunnels.com, which means we could use gear as complete break even company. Some of you guys have heard me talk about break even funnels before. But Guru, the goal is not to be a break even funnel. It's to be a break even company. The entire Guru company. If I can just get it where using this model I can get again 500 to 1000 brand new customers a day buying funnel simulation software. And then from there, if we get half those people or a third of those people to become clickfunnels customers, that is the big secret. So the question then is like, well, what has happened with it? We bought the company three, I think it's been five or six months now. And initial step one of the process was again keep things working. So like, you know, keep traffic, keep things happening. But then the right some improvements on software we want to make. So it was getting the dev team to make these improvements, some tweaks and some changes and things just to make the software a little bit better. And then the big one was to transition the funnel structure from what it was before into the model that Brad Cowan had perfected with the doodly and the toonly funnels. And so that's what we've been working on for the last couple months. And I'm happy to announce, well by the time you guys watch this, that funnel could and should, should be actually live. And so you have a chance, if you go to guru.com, you have a chance to see it. I'd Recommend Go to guru.com and then leave and then let the ads follow you around. And when they do, that's you'll see the secret behind the scenes funnel. And so I'm excited to roll this out because I think it's going to become a really, really big front end for click funnels. One of my goals probably two or three years ago I sat down with our team and I was like, I want to figure out how do we create more non Russell based front ends. Like as great as that. Russell wrote a book and Russell wrote another book and he, Russell has a, as a webinar, Russell like all these things. Like it's tough because Russell is clickfunnels and there's never any separation, right? If I get hit by a bus, what happens? Like click funnel struggles because all of a sudden the Facebook left. Which is a big reason why we bought Dan Kennedy's company right now. Dan Kennedy is a face for clickfunnels. He's written like 40 books. We have 40 potential funnels coming in, all bringing people into magnetic marketing, which then brings people into clickfunnels. Right? Buying the voomly business, right? Dooley Toonly. Those are all non Russell based front ends. Guru is the non Russell based front end. You'll see many more of these rolling out over the next year or two. Because my number one personal goal is to make it where Russell is one of the faces of clickfunnels, not where I am the face of clickfunnels. I'm excited now that you guys kind of know a little bit about it. First off, you guys go get the software, test it, play with it, see how it works, see what you like about it. Please let us know in the comments, like, oh, I wish you did this, I wish you did this. Like, let us know those things. We're looking for feedback as we're doing the new relaunch rollout of it. But as a whole, the software is solid, it's powerful. Like we've been using it now for a couple years as customers and I'm excited now to have a chance to bring it to you guys as an amazing product, you know, as powerful as for you as a marketer or as a, you know, a team to be able to do funnel simulations. If you run an agency, that's one of the other real big powerful purposes. Because when you're running agency, a lot of times you're going to a client, you're like, hey, we're going to build you a funnel. They're like, what's the funnel? And then, you know, you try to explain to them and you build them a funnel, you give it to them, they're like, I don't know what this is. Then you launch it and then they're like, oh, I thought I was gonna be a billionaire. Like I'm poor. And like they don't understand it, right? The most powerful thing you can do as an agency is to help your person understand. Like, so you map out, here's what the funnel's gonna look like. Now let me show you what happens. We're gonna put $100 a day into Facebook ads, right? And if this page converts it 1%, you know, you show them the whole thing. Like if this, what it looks like, it means that you're not gonna get any leads. But if we get this to convert 3% or 8%, right? If we get ads costs here, whatever the thing might be, you show them like this is where you start getting profitable customers, then we can go from $100 a day to $1,000 a day. And that's when your company blows up, right? But then you show them what it looks like. Before you ever give them an actual funnel, they have a chance to look at and understand it. And then what happens is when you come back and you build them a funnel and you launch it and you're like, hey, we spent $100. We broke even. Your client's not angry. They're like, oh, cool. It means we're at 3%, right? So what percentage may I get you to to make it more profitable? And then they understand the process. And so it's one of the most powerful agency tools in the world. In fact, I think upsell number two is like an agency account where you can, like, do that, where actually you can build out the funnel simulation. And it doesn't even say guru anywhere. Like you can brand it with yourself. So I'll send. Oh, Russell's funnel agency made this really cool software. Let me show you how the simulations you can show people and, like, makes you look like a rock star, even though we're doing all the work on the back end. And so there's so many cool things here, but it gives you the ability to really see exactly what's happening. And then from there, be able to call your funnel audibles, right? I've done at funnel hacking live now two. Two different times I did presentations about funnel audibles. And it's funny because I've had multiple people afterwards ask me, like, what is a funnel? Like, what is an audible? They didn't know what that was. So what an audible is. In football, if a quarterback comes with a line of scrimmage and they call the play, like, this is what play's going to be. And he sits there, looks out over all of. He's like, oh, my gosh, this play's not going to work because that guy's there. That guy's there. This is not going to work. He calls an audible. So last second, he's like, hey, hey, Ric Flair. Ric Flair, whatever thing is, right? He says something different. And all the people hear that, they know that the play's changed. Instead of doing the play we were planning on, we're changing it to this play. That's what a funnel audible is, right? Most of the funnels we launch don't just crush it, day number one. Some do, which that's amazing. But that's rare. Few and far between what normally happens. You build a funnel, you launch it, and it doesn't do that well or it does okay or break evens or it loses money. And most like, ah, this funnel thing's a scam. Russell Brunson's a scam. It doesn't actually work. Reminds me of on Dumb and Dumber, huh? I expected the Rocky Mountains to be a little rockier than this. That John Denver's full of, man. Because people try funnel, it doesn't work. And they're like, oh, like that Russell Brunson's full of crap. That John Denver. Anyway, so that's what funnel audibles are about. Knowing before you go into time that, like most funnels don't work the first time, right? It's like we're trying to make our best possible educated guess, right? Based on we do our funnel hacking, look at like what's working in the market, and we do our best stuff. We write the best copy, the best videos, we have our best shot, put it out there, then we see what's gonna happen. And the majority of time it's not a rock, it's not a huge home run. In fact, I remember when we first launched the Inner Circle way back in the day and I was teaching everyone do a webinar a week, do webinar weeks. Everyone was writing webinars. They launch them and. And it was every night they'd message me on vox, like, all right, my webinar's going live tomorrow. I got 500 people register. I'm so excited. And I voxing back and I'm always like, hey, just so you know, really quick, it's probably going to bomb. I hate to be the bearer of bad news, but if you go into this with like your hopes this high and then it crushes, you're going to be broken. And tomorrow you're going to be voxing me and you're going to be crying and you're going to be miserable and you're going to be angry. You want to refund. Like, just, you know, it doesn't typically work the first time. At first you're not going to be that good. Your message is going to be good. Like, all the things aren't going to be right. But you get it out there and the market tells you like, hey, this is great, or this was not great. And then you can make the tweaks and the changes based on that, right? Hey, I did. I only sold three things my cool. But now we know what's wrong, right? Where do people drop off? What are they saying? What happened in the comments? Like, did people like the offer? They not like the offer. Like, all the things like, now we have data, then we can make some good decisions. And again, if you've been around my training, it's either the hook, the story, or the offer. What's the hook? Like, what's wrong? One of these things, the hook, story or offer is wrong on the landing page. We got to fix it, right? Or whatever the thing might be. And so gearoo gives you the ability to do these funnel simulations very, very quickly. Anyway, I'm excited for it. Again, I think gear is going to be a powerful tool for all my funnel hackers, which is one of the main reasons why we acquired it. I think it's going to be an amazing front end. So it'll bring people into Clickfunnels, but also help people who are clickfunnels members, help serve them so they can be more successful. Hopefully you guys enjoy this episode. We tied in a lot of different principles from other episodes, right? The Rembrandt in the Attic, we tied in how we took the funnel structure from doodly.com and we model it whole here in guru.com. like, my goal with these, with this podcast is that we keep giving you guys these, these ideas and these strategies, but you start seeing how to kind of like link these things together. Hopefully gives you a glimpse inside of my mind, in the mind of those, those of us here at ClickFunnels who are building things to see, like, oh, I see why Russell did that. I could do that in my business, right? I love this game. Hopefully you guys are enjoying following along with us as well. And with that said, if you enjoyed this episode, please, if you're watching on YouTube, comment down below, let us know. Again, features you want for Guru, Any other questions you have about why we did acquisition, how it's going to work, and on top of that, if you have any other questions you want me to answer on the podcast, if you go to marketingsecrets.com, there's a spot where you can actually ask your questions and your answers, and they may become a future podcast episode as well. So that's. Thank you so much for listening and you should go get your account@geru.com G E R U.com all right, thanks, everybody. Talk to you soon.